European Spa Market

Table of Contents

TABLE OF CONTENTS

REPORT STRUCTURE

SECTION 1 REPORT SUMMARY

• TABLE 1 The spa universe
• The spa concept defined
• Positive market
• Why choose spas over competitors?
• Spa satisfaction
• Market drivers
• Negatives

SECTION 2 - MAPPING THE SPA MARKET - CHANGING MEANINGS

• What is the spa concept?
• “Spa” - a useful working title
• Scope of “spa” market
• Spas change in traditional beauty services
• New meanings generate confusion (salon or spa?)
• Loose use of “spa” term
• An inflated meaning
• Tighter standards

SECTION 3 - MAPPING THE MARKET - NUMBERS OF SPAS

• TABLE 2 The “spa” universe
• Data comparability
• TABLE/GRAPH 3 Distribution of Day Spas, and Stay Spas
• TABLE/GRAPH 4 Distribution of spas by country

SECTION 4 - GEOGRAPHICAL CONCENTRATION OF SPAS

• TABLE 5 Geographical distribution, salons (hair/beauty)

SECTION 5 - SPAS SIZES (EXAMPLES)

• Difference day and stay spas
• The typical beauty salon
• “Micros” and data collection
• TABLE/GRAPH 6 Beauty salon distribution by number of employees (Germany)
• Treatment rooms per unit
• Revenues per unit
• New machines reduce space required
• Clients - geographical area (radius) and population
• Some US examples

SECTION 6 - SPAS - DAY SPAS (BEAUTY SALONS, HAIR SALONS, HEALTH AND FITNESS CLUBS)

• TABLE/GRAPH 7.A The spa universe - day spas by type
• TABLE 7.B The spa universe - day spas by type
• The size of the sector
• TABLE/GRAPH 8 Day spas and the total sectors
• TABLE 9 The wider universe - beauty salons, hair salons, health & fitness clubs
• Comparison with the USA
• Spa related occupational groups
• A new occupational category for the millennium
• TABLE/GRAPH 10 Day spas - health and fitness club sector
• TABLE 11 The health & fitness market (units and members)

SECTION 7 - STAY / DESTINATION SPAS (HOTELS, HEALTH RESORTS)

• TABLE 12 The spa universe - the stay spas / destination spas
• Health spas
• Types of hotels with a spa
• Hotel grading systems
• TABLE/GRAPH 13 Stay spas - hotels of 4 or more stars
• TABLE/GRAPH 14 Stay spas - health spas by country
• TABLE 15 “Health spas/resorts” numbers of visitors
• Health spas - prescription and insurance

SECTION 8 - SPAS - THE “EMERGING” SPAS

• Medspas
• Medspa drivers

SECTION 9 - SPA TREATMENT CATEGORIES

• The main treatment categories
• TABLE 16 Ranking of treatments in spas (day and stay)
• Skin and face care
• Massage
• Mechanising massage?
• Top treatments in hotel spas (France)
• List of spa treatments
• A bewildering range

SECTION 10 - REVENUES IN DAY SPAS (BEAUTY SALONS)

• Caution about treatment data in spas
• TABLE/GRAPH 17 Beauty salon revenues
• TABLE/GRAPH 18 Distribution beauty salon income (%) services and product retail
• TABLE 19 Beauty salon revenues (€) average per unit

SECTION 11 - SPAS - COUNTRY FOCUS

• TABLE/GRAPH 20 France, the “spa” sector
• TABLE 21 France - spa related businesses
• TABLE/GRAPH 22 France, distribution of “spas” by type
• TABLE 23 France - distribution of spa related market
• TABLE/GRAPH 24 Germany, the “spa” sector
• TABLE 25 Germany - spa related businesses
• TABLE/GRAPH 26 Italy, the “spa” sector
• TABLE 27 Italy - spa related businesses
• TABLE 28 Italy - % breakout of “beauty sector” by type and revenues
• TABLE/GRAPH 29 Spain, the “spa” sector
• TABLE 30 Spain - spa related businesses
• TABLE/GRAPH 31 UK, the spa sector
• TABLE 32 UK - spa related businesses
• STAY SPAS / HEALTH RESORTS (DESTINATION SPAS) 42 France destination spa spas / hotels with a spa
• France size of hotel market
• TABLE 33 France - breakout (%) of hotels by grade/class 2004
• France water spas (thermal stations)
• France insurance paid criteria
• TABLE 34 France - health spas - ranking therapies by usage (2005)
• Germany destination spas and health spas
• TABLE/GRAPH 35.A Germany - health tourism ranked by type
• TABLE 35.B Germany - health tourism ranked by facility type (2005)
• TABLE 36 Germany - health resort guests (by type of facility, 2005)
• Austria health spas
• Italy health spas
• Spain health spas
• UK destination spas

SECTION 12 - SPAS (OPERATORS) - “THE TOP TEN”

• The spas identified
• TABLE 37 France - top day spas (18 names, unranked)
• TABLE 38 France - top thalassos (10 names, unranked)
• TABLE 39 France - top thalassos in hotels (14 names, unranked)
• TABLE 40 Germany - top day spas (10 names, unranked)
• TABLE 41 Germany - top hotel with water spa/thalasso (9 names, unranked)
• TABLE 42 Italy - top day spas (unranked, 14 names)
• TABLE 43 Italy - top stay spas (unranked, 15 names)
• TABLE 44 Spain - top day spas (unranked, 16 names)
• TABLE 45 Spain - top stay spas (unranked, 6 names)
• TABLE 46 UK - top day spas (unranked, 24 names)
• TABLE 47 UK - top stay spas (unranked 11 names)
• TABLE 48 France - top health and fitness clubs (ranked, 6 names)
• TABLE 49 Germany - top health and fitness clubs (ranked, 6 names)
• TABLE 50 Italy - top health and fitness clubs (ranked, 5 names)
• TABLE 51 Spain - top health and fitness clubs (ranked, 10 names)

SECTION 13 - SPAS - PRODUCT SUPPLIERS

• Top suppliers and sales strategies
• Distribution
• Sales and service
• The “true” spa brands
• France
• Italy
• Spain
• UK
• TABLE 52 France - top suppliers (6 names)
• TABLE 53 France - top suppliers, face care (8 names) and body care (7 names)
• TABLE 54 Germany - top suppliers (rankings approximate, 11 names)
• TABLE 55 Italy - top suppliers (ranked, 7 names)
• TABLE 56 Spain - top suppliers (ranked, 10 names)
• TABLE 57 UK - top suppliers (ranked, 11 names)
• TABLE 58 UK - top suppliers, face care (7 names) and body care (8 names) ranked

SECTION 14 - INDUSTRY ORGANIZATIONS

• FRANCE
• GERMANY
• ITALY
• SPAIN
• UK

SECTION 15 - APPENDIX I - CLASSIFICATION OF SECTOR

• Table 59 EU Classification codes (EU ISCO-88 - service workers and shop and market sales workers) 63
• TABLE 60 What can be counted as a “beauty service enterprise”
• France INSEE definitions - “soins de beaute”
• France definition - thermes
• France definitions - salon coiffure
• Definitions of spas (ISPA and other)
• Loose use of term creates confusion
• The different types of spas
• Spa (USA definition)
• Day spas / stay spas
• Spa (UK definition)
• Medspa - a changing definition
• Medspa definitions

SECTION 16 - APPENDIX 2 - REGULATIONS

• Regulations
• Health resort
• UK standards

SECTION 17 - APPENDIX 3 - GEOGRAPHICAL DISTRIBUTION

• TABLE 61 France - geographical distribution, hair salons 2004
• TABLE 62 Germany - geographical distribution, beauty salons 2004
• TABLE 63 Germany - geographical distribution, hotel nights 2005
• TABLE 64 Italy - geographical distribution, beauty salons
• Italy regions with high concentration of health spas
• TABLE 65 Spain - geographical distribution, beauty salons 2004
• TABLE 66 France - geographical distribution, hair salons / health spas
• TABLE 67 France - geographical distribution, health (thermal) spas (ranked by visits, 2005)
• TABLE 68 Germany - spa and health resort towns (48 towns)
• INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)
• Symbols used in tables
• Foreign characters
• GSP formats
• DR STATEMENT