The US Dental Spa Market 2007 (Spa Dentistry)

• TABLE OF CONTENTS
• REPORT STRUCTURE

SECTION 1 SUMMARY

• TABLE 1 Dental spa market data
• Different definitions
• Market trends
• Drivers

SECTION 2 MARKET SIZE AND STRUCTURE

• TABLE 2 Medspa market data
• Numbers and trends
• Structure - ownership
• Structure - geographical concentration
• Data conflict / no agreed definition
• A very new sector
• Many different terms
• Dental spas and the wider spa market

SECTION 3 DENTAL SPAS - BUSINESS FORMULAS AND REVENUE SOURCES

• Broad spectrum of practices
• TABLE 3 Dental spas, the different treatment menus
• Business breakout, dental and spa
• TABLE 4 Dental spa (%) breakout of revenues from different categories
• Highly individual methods to classify “spa” business
• Cosmetic dental work and dental spas
• Cosmetic work and revenues generated
• Dental spa - counterpart of medspa?
• TABLE 5 Top cosmetic dental procedures (ranked)
• Dental cosmetic top procedures and example prices
• Tooth whitening
• Makeovers and smile design
• Cosmetic work and technical developments
• Lasers
• Lasers and IPLs - brief description
• Spins offs from dental developments
• Professional views of lasers
• “Spa” therapies in the dental spa sector
• Sample spa therapies
• Spa therapies - beauty
• Spa therapies - relaxation
• Dental spas and a “spa-like” perks
• Examples of “spa-like” in dental practices
• Distract and entertain
• Relaxing touches
• Product retail

SECTION 4 BUSINESS DATA BENCHMARKS

• Size of dental spas
• TABLE 6 Dental spa physical size (examples)
• TABLE 7 Dental spa revenues, annual per unit (examples)
• Investment to open / convert to dental spa
• Dental spa opening hours
• Regulatory framework of spas
• Professional (ADA) views of spa in a dental office

SECTION 5 DENTAL SPA PAYMENT SYSTEMS AND PRICES

• Payment systems in dental spas
• Payment plans
• Payment systems in dentists
• Dental spa and traditional spending compared
• Complimentary and paid for “spa” services
• TABLE 8 Dental spa prices - tooth whitening (US$)
• Price of veneers and makeovers
• Price anti-clenching
• TABLE 9 Dental spa prices - massage treatments (US$)

SECTION 6 CONSUMERS AND DENTAL SPAS

• Creating a new consumer pool?
• Consumer behavior in dental spas versus traditional dentists
• Consumer profiles - status, gender, age
• Dental spas and aging consumers
• Consumers local and other
• TABLE 10 US population distribution by age and gender (Census)

SECTION 7 DENTAL SPAS - COMMONALITIES OF SELECTED UNITS

• Dental spa chains
• High status dental spas
• Media platforms to establish reputation
• Awards valued by dental spas
• TABLE 11 Alphabetical list of dental spa operators profiled (20 names)

SECTION 8 DENTAL SPA BRANDS

• TABLE 12 Dental brands (whiten, oral care)
• Brands noted in veneers
• TABLE 13 Dental brands (technical and lasers)
• TABLE 14 Spa brands
• Other spa lines

SECTION 9 FUTURE OF THE DENTAL SPA MARKET

• Positive trends
• Strategies to sell the expensive treatments
• The convenience of instant results
• Making the switch from functional to elective
• The art of consultation The promise of objectively verifiable
• Product retail - growth strategies
• Retail barriers
• Market negatives and uncertainties
• Threats to lucrative market segments
• Grey market (rogues and counterfeits)

SECTION 10 PROFILES OF COMPANIES - DENTAL SPAS

SECTION 11 OTHER COMPANY PROFILES - TECHNICAL, LASERS

SECTION 12 PROFILES OF ORGANIZATIONS

• Professional dental associations

SECTION 13 APPENDIX - DENTAL CARE MARKET USA

• TABLE 15 Dental revenues, licensed dentists, dental assistants, and dental spas
• Dental spa market and data conflict
• GRAPH and TABLE 16 Distribution of licensed dentists by specialty (2004)
• The nine dental specializations
• Dental businesses / ownership
• Dentists earnings
• GRAPH and TABLE 17 AAP members distribution, geographical

SECTION 14 APPENDIX - THE SPA SECTOR

• “Spa” - a useful working title
• The different types of spas
• New meanings generate confusion (salon or spa?)
• Loose use of “spa” term
• An inflated meaning produces tighter definition
• The four types of medical spas
• Definitions - guidelines to be called a medical spa
• Definitions - dental spa (Day Spa Association)
• Dental spa definition (Spa Finder)

SECTION 15 APPENDIX - DENTAL SPA, SAMPLE MENUS

• TABLE 18 Dental and other treatments - sample menu
• TABLE 19 Spa menu - example
• APPENDIX “THE NEW SMILE WIDE MARKET.”
• Different questions produce different results
• Loose usage of the term “spa”
• Need to tighten definition
• Blurring of beauty and health
• Dental beauty
• Technical developments - upsides
• Technical developments - downsides
• New procedures require new selling techniques
• Consumers and consultation strategies
• Science persuades to spend
• Future of the market
• INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)
• Symbols used in tables
• GSP formats
• DIAGONAL REPORTS STATEMENT