Abstract
The study provides an quantitative overview of current installations and
investment potential until 2009 by product type (analouge, CR, DR) and
hospital type. The information is provided as structured report by country
with tables, charts and narratives per segment 1) Availability of Radiography
2) Customer Profile (Places of Installation, Size of Radiology) 3) Level of
Digitalisation 4) Overall Investment Potential 5) Installed Base (Market Size
in Volume by Segment) 6) Supplier Market Shares 7) Future Investment Potential
(Plans & Replacement Rate) 8) Equipment Utilisation 9) Input into Sales
Approach Refinement 10) Critical Success Factors 11) Areas for Improvement.
The information enable strategic planning for Marketing and Sales functions of
suppliers of radiography systems and related product groups (e.g. films,
screens, cassettes, printers, digitisers, RIS / PACS solutions, contrast
media, services) to allow accurate projections for the market potential at
segment level for own sales in the short to medium term future.
Interviews with 50% of all hospitals (in Germany, Poland and Russia also
Imaging centers) regarding availability of radiography, digitalisation and
investment plans, ca 20% of all hospitals provided input regarding, supplier,
age, replacement. Hospitals with recent investment or investment plans
provided input to buying processes and supplier selection criteria. Date
collection took place from June 2006 - November 2006 in Germany, France,
Italy, Spain, Sweden, Finland, Netherlands, Poland, Russia, Czech Republic.
Projections cover the next 3 years until 2009.
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