Table of Contents
The Early Promise of Genomics
Genomics Pales Compared with Biotech
Can Genomics Jumpstart a Broad Portfolio?
Genomics-Derived Clinical Pipelines
- Celera Genomics
- CuraGen
- deCode Genetics
- Exelixis
- ExonHit
- Human Genome Sciences and GlaxoSmithKline
- Rigel
- ZymoGenetics
SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
Evolving Business Strategies
- Celera Genomics
- Millennium Pharmaceuticals
- HGS-CoGenesys
- Nuvelo
- Incyte Pharmaceuticals
Outlook
- Personalized Medicine
- Genomics-Derived Therapeutics
- Genomics-Derived Diagnostics