Abstract
Animation studios in European countries such as France and Spain have emerged
as the market leaders in Europe. This is in part driven by the proactive steps
taken by the governments of these countries by offering a range of tax breaks.
The European animation studios started partnering to produce animation content
for Television. These alliances resulted in content suited for local
population. This is particularly seen in countries such as France, UK, Germany
and Spain.
However the European animated feature film industry is still has not achieved
the popularity and global appeal of their American counterparts. The feature
film industry is more expensive and riskier. However this medium has attracted
the interests of animators in Europe, who have been building on their
capabilities of producing animation content for TV. International marketing is
a key area for improvement for European animation studios. There are very few
European films with trans-national success. This is partly due to the diverse
cultural backgrounds. However this is undergoing change with a small number of
local European productions enjoying European and global success. This includes
films such as Chicken Run, Belleville Rendezvous etc.
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