Abstract
Home to half the worlds TV households, the Asia-Pacific region is on the threshold of a new
phase of growth and innovation. Digital technology, industry consolidation and continued economic
growth are transforming the regions TV sector--and creating unprecedented marketing and
communications opportunities for agile companies all around the world.
The Asia-Pacific DTV and Pay TV Trends report shows you what is happening--and about to
happen--behind the television screens of the largest consumer societies on the globe.
For countries such as Japan and South Korea, the digital path seems clear. These countries have
mapped out a plan to so saturate themselves in digital bits and bytes that, within ten years, no
analog technology will ever appear again.
For countries such as India and China, the path is less straightforward.
Considerable challenges lie ahead and it is unlikely these challenges will be addressed without
foreign assistance and investment. Upgrading technological infrastructure is one thing, but creating
the right economic and regulatory environment to foster competition and fairness is another.
There are opportunities for foreign firms within the growing TV sector in the Asia-Pacific
region, but patience will be paramount.
Key questions the "Asia-Pacific DTV and Pay TV Trends" report answers:
- What is driving the pay TV sector in the region?
- Which digital TV technologies will countries employ?
- What are the opportunities for foreign firms?
- What do DTT, DTH, HDTV, DVR, VOD, SDTV, ATSC, and DVB-T stand for?
- And many more...
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