Abstract
Authors, artists and publishers now have better technological tools to protect
their digital creations - but if they want consumers to pay for their digital
work, they must find the right balance between copyright protection and the
expectations of the consumer.
Attention: Marketers, Advertising Agencies, Online Content Sites, Music,
Film and Entertainment Producers, Broadcasters, Cable Companies and Telecoms
and Financial Analysts.
The Digital Rights Management report explores the increasingly contentious and
elusive line that lies between creators and consumers.
Online, if the rightful owner does not allow consumers get the content they
want, when they want it and how they want to use it, they will get it
elsewhere. Content providers can either get a piece of the action or put such
tight restrictions on their content through DRM and restrictive
terms-of-service agreements that consumers will simply avoid them.
Key questions the “Digital Rights Management” report answers:
- How big is the market for digital content?
- How does DRM fit in with current laws and business models?
- How are media consumption patterns changing?
- What do consumers expect when accessing online content?
- And many more...
eMarketer Reports- On-Target and Up-to-Date
The Digital Rights Management report aggregates the latest data from leading
marketing and communications researchers with eMarketer numbers, projections
and analysis to give you the comprehensive range of information you need to
make well-informed advertising and e-business decisions.
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