Abstract
The Automotive Online report analyzes the trends and rationales that are
powering the auto industry to drive online.
No more spinning wheels. Automotive advertisers are finally gearing up for an
online advertising surge and the increased online spending will come at the
expense of other media.
Key questions the "Automotive Online" report answers:
- Where are automakers spending their advertising budgets?
- How well does behavioral targeting work in the automotive industry?
- In what ways do consumers use the Internet to buy cars?
- Does the online experience influence consumer decision-making?
- And many more...
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