Abstract
There are over 111 million Internet users in China. But, in spite of a red-hot
economy, growing e-commerce in China has proved to be slow going. A huge
target of Internet users alone is not enough. Because the use of credit cards
is not widespread, the simple act of paying for goods online is still a
barrier e-tailers must overcome.
The China Online report addresses the perplexing question of how to do
business online in one of the largest and most complex economies in the world.
There is no question that China represents a huge potential online market, but
e-commerce is currently hamstrung on several fronts, ranging from a
cash-centric society to geographic limitations for deliveries. Due to the
country's lack of freedoms and censorship laws, there are also moral questions
to be addressed.
There are big opportunities, however, particularly for global companies that
can think - and execute - locally.
Key questions the "China Online" report answers:
- How big is the Chinese e-commerce market - and what is its
potential?
- What are the barriers that e-tailers must overcome?
- What search engines do Chinese users use most?
- Why, in such a huge market, are many sellers thinking local?
- Why is the online dating category succeeding online in China?
- What is the broadband penetration rate in China?
- How big will the m-commerce market be in China - and why is
it so important to e-commerce development?
- And many more.....
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