Abstract
The Asia-Pacific region is a tale of two B2C e-commerce markets. Japan and
South Korea are the stable growth markets for the foreseeable future. But
China and India, with exploding middle classes, increased infrastructure
investments and more online shoppers, are where growth is accelerating.
The Asia-Pacific B2C E-Commerce report examines the opportunities, and
barriers, companies encounter in when expanding into this vast and potentially
hugely profitable region.
The Asia-Pacific region is home to a slew of retail e-commerce markets that
are attractive to western firms. Nevertheless, an October 2006 survey by the
publication Internet Retailer found that only a tiny percentage of US Internet
retailers generate a majority of their foreign sales from this region.
Unfamiliar business practices, restrictive government regulations and fierce
competition conspire in different proportion to thwart the foreign ambitions
of Internet companies from the US and Europe.
But Asia-Pacific Internet markets are growing so quickly, many companies can' t
resist at least trying to break in.
Key questions the "Asia-Pacific B2C E-Commerce" report answers:
- What do Western online retailers need to know about doing business in the
Asia Pacific region?
- How do these markets compare in size and growth potential?
- What is driving and holding back e-commerce development in each APAC
market?
- What lessons do the APAC e-commerce markets have to offer the West?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The Asia-Pacific B2C E-Commerce report aggregates the latest data from
international marketing and communications researchers with eMarketer numbers,
projections and analysis to provide the information you need to make the right
business decisions- right when you need to.
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