Abstract
It is no news that video games are hot, but what' s new is that they are
becoming a hot advertising medium. Globally, it' s estimated that video game
advertising will grow nearly 23% a year over the next five years. The main
reason? Everyone is playing.
The Video Game Advertising report analyzes the trends fueling the rise
of video game advertising.
The increasing online connectivity of game environments, greater percentages
of women and adults playing video games and technological advances that allow
greater flexibility in how, where and when ads are embedded into game titles
are already drawing marketers to the medium.
But as the in-game advertising industry evolves, game developers, console
manufacturers, advertisers and technology providers are experimenting with new
approaches that leverage the shifting demographics of the gaming population.
Key questions the "Video Game Advertising" report answers:
- How does in-game advertising play into the economics of the video game
development?
- How will shifts in demographics and consumer behavior affect video game
advertising?
- What is the outlook for "advergaming"?
- Are types of video games more conducive than others to advertising?
- And many others...
eMarketer Reports-On-Target and Up-to-Date
The Video Game Advertising report aggregates the latest data from a
wide range of marketing and communications researchers with eMarketer numbers,
projections and analysis to provide the information you need to make the right
business decisions.
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