Abstract
The Mobile TV and Video report explores the many directions this
quickly developing channel is heading.
The current dominant model is mobile video-on-demand (VOD). Led by the mobile
carriers, mobile VOD reaches the user in the form of clips or streams, usually
delivered via a 3G network.
A second emerging model is mobile television, which promises a more "TV-like"
experience for the end user, with channel changing that mimics the television
at home and content similar to what customers receive through large-screen
units.
The third mobile TV model is driven by the television and video content
providers themselves, who want to own any new distribution channel.
In other words, the market is by no means settled and promises even more
twists and turns ahead.
Key questions the "Mobile TV and Video" report answers:
- What is the current state of play for mobile video/TV in North America,
Europe and the Asia-Pacific region?
- What are the primary differences between mobile video and mobile TV?
- How are consumers responding to various trials and the first commercial
deployments of mobile video andTV?
- What are some potential wild cards for marketers to understand?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The Mobile TV and Video report aggregates the latest data from a wide
range of international marketing and communications researchers with eMarketer
numbers, projections and analysis to provide the information you need to make
the right business decisions- right now.
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