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Table of Contents
Executive Summary
- Mobile TV and Video Subscribers Worldwide, 2006-2011 (millions)
Issues & Questions
The eMarketer View
- Key eMarketer Numbers: Mobile TV and Video
- Mobile TV and Video Subscribers Worldwide, 2006-2011 (millions)
- Mobile TV and Video Revenues Worldwide, 2006-2011 (millions)
Mobile TV/Video Overview
- Video-on-Demand
- Mobile TV
- Direct-to-Customer
- Emerging Media Formats Implemented Most by Top TV Networks in the US, Q1
2007 (% of top TV networks)
The Global Opportunity
- Mobile Phone Function that Consumers in Select Countries Worldwide Will
Use Most Often in the Future, February-March 2006 (% of respondents)
- WCDMA Subscribers Worldwide, by Region, Q2 2005-Q2 2006 (thousands)
- CDMA2000 1xEV-DO 3G Subscribers Worldwide, September 2002-September 2006
- Smartphone Penetration and Usage in Select Countries Worldwide, May 2006
(% of respondents)
- Mobile TV Handset Sales Worldwide, by Technology, 2011 (millions)
- Mobile TV Phone Sales Worldwide, 2005-2011 (millions and % of total mobile
phone sales)
- Mobile TV Broadcast Subscribers Worldwide, 2006 & 2010 (millions)
- Mobile Video Service Revenues Worldwide, 2005 & 2009 (millions)
- Streamed and Broadcast Mobile TV Service Revenues Worldwide, 2006 & 2011
(millions)
North America
- Demographic Profile of US Current Mobile Video Users vs. All Mobile
Subscribers, Q2 2006 (% of respondents)
- Devices on which US Teen Internet Users Would Watch a TV Show, by Age and
Gender, June-July 2006 (% of respondents in each group)
- Frequency of Mobile Video Usage by US Mobile Video Users, April 2006 (% of
respondents)
- Mobile Content Adoption among US Mobile Phone Subscribers*, by Age, 2005
(% of respondents in each group)
- US Mobile Phone Users Who Own a Mobile Video Phone or Use Mobile Video,
April 2006 (% of respondents)
- US Mobile Subscribers Who Currently or Possibly Will Access Mobile Phone
TV or Video, 2007 (% of respondents)
- US Mobile Video Services Revenues, 2005 & 2010 (millions)
- US Mobile Subscribers Who Are Interested in Watching Select Types of
Mobile Video on Their Cellphones, 2006 (% of respondents)
- Select Mobile Entertainment Activities of US Video-Capable Device Owners,
April 2006 (% of respondents)
- Attitudes toward Mobile Video Advertising among US Mobile Subscribers Who
Currently or Possibly Will* Access Mobile Phone TV or Video, 2007 (% of
respondents)
- Leading Reason that US Mobile Content Users Are Dissatisfied with Mobile
TV/Video, Q3 2006 (% of respondents)
Europe
- Handheld Digital Video Broadcasting (DVB-H) Mobile Phone Sales,
Subscribers and Service Revenues in Europe, 2006-2010
- TV-Enabled Mobile Phone Sales and Service Renewals in Europe, 2006-2010
(thousands of units)
- Internet Users and Mobile Internet Penetration in the US and Select
Countries in Western Europe, September 2006 (thousands and % of online
population)
- Usage of Mobile Services by Mobile Phone and Handheld Mobile Device Users
Ages 16-24 in the EU, September-October 2005 (% of respondents)
- Features that Internet Users in the UK Have on Their Mobile Phones,
August-September 2006 (% of respondents)
- Select Media that Internet Users in the UK Stream/Download to Their Mobile
Phones, August-September 2006 (% of respondents)
- Amount that Internet Users in the UK Would Be Prepared to Pay per Month to
Watch Content on Their PC vs. Their Mobile Phone, August-September 2006 (% of
respondents)
- Mobile Subscribers in Western Europe Who Accessed FIFA World Cup Mobile
Content, by Technology, Q3 2006 (% of respondents in each group)
- Mobile Subscribers in Select Countries in Western Europe Who Accessed FIFA
World Cup Mobile Content, Q3 2006 (% of respondents in each group)
- Types of FIFA World Cup Mobile Content Accessed by Mobile Subscribers in
Western Europe, Q3 2006 (% of respondents)
Asia-Pacific
- Mobile TV Users in the Asia-Pacific Region, 2006-2010 (thousands)
- Mobile Video Revenues in Japan, South Korea and the Asia-Pacific Region,
2010 (millions)
China
- Mobile Phone Users and Mobile Data Users in China, April-December 2006
(millions)
- Mobile Internet Users in China, by Age and Gender, 2006 (% of total)
- 3G Subscribers in China, 2007-2011 (millions and % increase vs. prior year)
- Smartphone Sales in China, Q3 2005-Q4 2006 (millions of units)
- Smartphone Sales in China, by Price, Q1-Q3 2006 (% market share)
- Digital Multimedia Broadcasting Network-Based Handheld TV Users in China,
2006-2010 (millions and % increase vs. prior year)
- Mobile Telecommunication Network-Based Handheld TV Users in China,
2005-2010 (thousands and % increase vs. prior year)
India
- Mobile Phone Subscribers in India, June-December 2006 (millions)
- Affluent Consumers in India Who Own Mobile Phones with Internet Access, Q2
2005 & Q2 2006 (% of respondents)
Japan
- Mobile TV Services Currently Offered in Japan and South Korea, 2005-2006
South Korea
- Mobile TV Users in South Korea, 2006 & 2012 (millions)
Wild Cards
- Adoption Rate* for Mobile Phone Video Capture in the US, Canada and Select
Countries in Western Europe, 2006
- Select Mobile Community and User-Generated Content Service Users
Worldwide, 2006 & 2011 (millions)
- Mobile Phone Users Worldwide Who Submit Video Clips to User-Generated
Content (UGC) Services* from Mobile Phones, 2006 & 2011 (millions)
- Mobile Community Revenues Worldwide, by Service, 2006 & 2011 (millions)
- Top Five Web Sites Where UK Mobile Phone Users Upload User-Generated
Content from Their Mobile Phones, Q3 2006 (% of respondents*)
- Top Five Web Sites Where US Mobile Phone Users Upload User-Generated
Content from Their Mobile Phones, Q3 2006 (% of respondents*)
- Mobile Phone Subscribers Ages 13-24 in Select Countries in Western Europe
Who Use User-Generated Content and Social Networking Applications* on Their
Phones, October 2006 (% of respondents)
- US Mobile Phone Subscribers Ages 13-24 Who Use User-Generated Content and
Social Networking Applications* on Their Phones, October 2006 (% of
respondents)
Related Information and Links
- Overview of Mobile Broadcast Standards
- Related Links
- Contact
- Report Contributors
About eMarketer
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