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[Report]

Mobile TV and Video: Big Dreams for the Smallest Screen

Published: 2007/04

Contact 24 hrs/day
Description

Table of Contents

Executive Summary

  • Mobile TV and Video Subscribers Worldwide, 2006-2011 (millions)

Issues & Questions

The eMarketer View

  • Key eMarketer Numbers: Mobile TV and Video
  • Mobile TV and Video Subscribers Worldwide, 2006-2011 (millions)
  • Mobile TV and Video Revenues Worldwide, 2006-2011 (millions)

Mobile TV/Video Overview

  • Video-on-Demand
  • Mobile TV
  • Direct-to-Customer
    • Emerging Media Formats Implemented Most by Top TV Networks in the US, Q1 2007 (% of top TV networks)

The Global Opportunity

  • Mobile Phone Function that Consumers in Select Countries Worldwide Will Use Most Often in the Future, February-March 2006 (% of respondents)
  • WCDMA Subscribers Worldwide, by Region, Q2 2005-Q2 2006 (thousands)
  • CDMA2000 1xEV-DO 3G Subscribers Worldwide, September 2002-September 2006
  • Smartphone Penetration and Usage in Select Countries Worldwide, May 2006 (% of respondents)
  • Mobile TV Handset Sales Worldwide, by Technology, 2011 (millions)
  • Mobile TV Phone Sales Worldwide, 2005-2011 (millions and % of total mobile phone sales)
  • Mobile TV Broadcast Subscribers Worldwide, 2006 & 2010 (millions)
  • Mobile Video Service Revenues Worldwide, 2005 & 2009 (millions)
  • Streamed and Broadcast Mobile TV Service Revenues Worldwide, 2006 & 2011 (millions)

North America

  • Demographic Profile of US Current Mobile Video Users vs. All Mobile Subscribers, Q2 2006 (% of respondents)
  • Devices on which US Teen Internet Users Would Watch a TV Show, by Age and Gender, June-July 2006 (% of respondents in each group)
  • Frequency of Mobile Video Usage by US Mobile Video Users, April 2006 (% of respondents)
  • Mobile Content Adoption among US Mobile Phone Subscribers*, by Age, 2005 (% of respondents in each group)
  • US Mobile Phone Users Who Own a Mobile Video Phone or Use Mobile Video, April 2006 (% of respondents)
  • US Mobile Subscribers Who Currently or Possibly Will Access Mobile Phone TV or Video, 2007 (% of respondents)
  • US Mobile Video Services Revenues, 2005 & 2010 (millions)
  • US Mobile Subscribers Who Are Interested in Watching Select Types of Mobile Video on Their Cellphones, 2006 (% of respondents)
  • Select Mobile Entertainment Activities of US Video-Capable Device Owners, April 2006 (% of respondents)
  • Attitudes toward Mobile Video Advertising among US Mobile Subscribers Who Currently or Possibly Will* Access Mobile Phone TV or Video, 2007 (% of respondents)
  • Leading Reason that US Mobile Content Users Are Dissatisfied with Mobile TV/Video, Q3 2006 (% of respondents)

Europe

  • Handheld Digital Video Broadcasting (DVB-H) Mobile Phone Sales, Subscribers and Service Revenues in Europe, 2006-2010
  • TV-Enabled Mobile Phone Sales and Service Renewals in Europe, 2006-2010 (thousands of units)
  • Internet Users and Mobile Internet Penetration in the US and Select Countries in Western Europe, September 2006 (thousands and % of online population)
  • Usage of Mobile Services by Mobile Phone and Handheld Mobile Device Users Ages 16-24 in the EU, September-October 2005 (% of respondents)
  • Features that Internet Users in the UK Have on Their Mobile Phones, August-September 2006 (% of respondents)
  • Select Media that Internet Users in the UK Stream/Download to Their Mobile Phones, August-September 2006 (% of respondents)
  • Amount that Internet Users in the UK Would Be Prepared to Pay per Month to Watch Content on Their PC vs. Their Mobile Phone, August-September 2006 (% of respondents)
  • Mobile Subscribers in Western Europe Who Accessed FIFA World Cup Mobile Content, by Technology, Q3 2006 (% of respondents in each group)
  • Mobile Subscribers in Select Countries in Western Europe Who Accessed FIFA World Cup Mobile Content, Q3 2006 (% of respondents in each group)
  • Types of FIFA World Cup Mobile Content Accessed by Mobile Subscribers in Western Europe, Q3 2006 (% of respondents)

Asia-Pacific

  • Mobile TV Users in the Asia-Pacific Region, 2006-2010 (thousands)
  • Mobile Video Revenues in Japan, South Korea and the Asia-Pacific Region, 2010 (millions)

China

  • Mobile Phone Users and Mobile Data Users in China, April-December 2006 (millions)
  • Mobile Internet Users in China, by Age and Gender, 2006 (% of total)
  • 3G Subscribers in China, 2007-2011 (millions and % increase vs. prior year)
  • Smartphone Sales in China, Q3 2005-Q4 2006 (millions of units)
  • Smartphone Sales in China, by Price, Q1-Q3 2006 (% market share)
  • Digital Multimedia Broadcasting Network-Based Handheld TV Users in China, 2006-2010 (millions and % increase vs. prior year)
  • Mobile Telecommunication Network-Based Handheld TV Users in China, 2005-2010 (thousands and % increase vs. prior year)

India

  • Mobile Phone Subscribers in India, June-December 2006 (millions)
  • Affluent Consumers in India Who Own Mobile Phones with Internet Access, Q2 2005 & Q2 2006 (% of respondents)

Japan

  • Mobile TV Services Currently Offered in Japan and South Korea, 2005-2006

South Korea

  • Mobile TV Users in South Korea, 2006 & 2012 (millions)

Wild Cards

  • Adoption Rate* for Mobile Phone Video Capture in the US, Canada and Select Countries in Western Europe, 2006
  • Select Mobile Community and User-Generated Content Service Users Worldwide, 2006 & 2011 (millions)
  • Mobile Phone Users Worldwide Who Submit Video Clips to User-Generated Content (UGC) Services* from Mobile Phones, 2006 & 2011 (millions)
  • Mobile Community Revenues Worldwide, by Service, 2006 & 2011 (millions)
  • Top Five Web Sites Where UK Mobile Phone Users Upload User-Generated Content from Their Mobile Phones, Q3 2006 (% of respondents*)
  • Top Five Web Sites Where US Mobile Phone Users Upload User-Generated Content from Their Mobile Phones, Q3 2006 (% of respondents*)
  • Mobile Phone Subscribers Ages 13-24 in Select Countries in Western Europe Who Use User-Generated Content and Social Networking Applications* on Their Phones, October 2006 (% of respondents)
  • US Mobile Phone Subscribers Ages 13-24 Who Use User-Generated Content and Social Networking Applications* on Their Phones, October 2006 (% of respondents)

Related Information and Links

  • Overview of Mobile Broadcast Standards
  • Related Links
  • Contact
  • Report Contributors

About eMarketer

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Description

[Report]
Mobile TV and Video: Big Dreams for the Smallest Screen
Published: 2007/04
Published by : eMarketer eMarketer

Price:
US $ 695.00 PDF by E-mail (Single User License)
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Product Code : EM51062
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