Abstract
Growth in the number of online banking customers is slowing, but the amount of banking they do online is increasing. eMarketer estimates nearly 80 million US adult Internet users will conduct some banking activity online this year, an increase of 9.5% over 2006.
The Banking and Bill Paying Online report analyzes two major sectors of the
vast and changing world of Internet financial services.
eMarketer estimates nearly 51 million people paid their bills online in 2006,
and another four million will sign on this year, spurred by increases in
postal rates and the marketing done by retail banks to move business online
and out of call centers.
By 2011, 101 million adult Internet users will be banking online.
Key questions the "Banking and Bill Paying Online" report answers:
- Who is paying bills online?
- What keeps online customers loyal?
- Are consumers ready for mobile banking?
- Are security fears still keeping customers offline?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The Banking and Bill Paying Online report aggregates the latest data from
security, marketing and communications researchers with eMarketer numbers,
projections and analysis to provide the information you need to make the right
business decisions- today.
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