Banking and Bill Paying Online: Chasing Those Digital Dollars

Table of Contents

Executive Summary

• The State of US Online Banking, 2006 & 2007
• Issues & Questions

The eMarketer View

• Key eMarketer Numbers: Online Banking
• US Internet Users Who Bank Online, 2006-2011 (millions and % change)

Growth Slows as Online Branches Proliferate

• Online Savings Account Applications Received by US High-Yield Savings Banks, Q4 2005 & Q4 2006 (% market share)
• Online Banking Customers* at the Top 10** US Banks, Q1 2004-Q4 2006 (thousands and % increase vs. prior quarter)
• US Retail Bank Delivery Transaction Volume, by Channel, 2006-2010 (billions)
• US Online Households that Pay at Least One Bill Online, 2002, 2005 & 2007 (% of online households)
• Select Financial Products and Services Currently Offered or Planned for the Next Three Years by US Banks, October 2006 (% of respondents)
• US Internet Users Enrolled in Paperless Statements Program, by Account Type, April 2007 (% of respondents)

Digital Demographics

• The US Internet Population
  • US Internet Users, by Gender, 2006-2011 (% of population ages 3+ in each group)
  • US Internet Users, by Gender and Age, December 2006 (thousands and % of total)
  • US Internet Users, by Race/Ethnicity, 2005-2010 (% of total Internet users)
  • Preferred Banking Venues
  • Demographic Profile of US Consumers, by Banking Method Used Most Often, July 2006 (% of respondents)
  • US Young Adult Consumers Who Use Online Banking, April 2006 (% of respondents)
• Preferred Payment Methods
  • Monthly Bill Payment Methods Used by US Adults, by Demographic Profile, October-November 2006 (% of respondents)
  • US Adult Internet Users Who Pay Bills Online* Monthly, by Gender, 2006 (millions and % of total online bill payers)
  • Demographic Profile of US Internet Users Who Visit Banking* Web Sites, March 2007 (thousands and % of total visitors)
• Affluence and Internet Use
  • Time Spent Online per Week by US Affluent* vs. Non-Affluent Internet Users, 2007 (median hours)
  • Select Online Activities of US Affluent* vs. Non-Affluent Internet Users, 2007 (% of respondents)

Consumer Behavior and Attitudes

• Select Online Financial Transactions of US Adult Internet Users in the Past Year, 2000, 2004 & 2006 (% of respondents)
• US Online Households Intending to File Their Federal Taxes Online, Q1 2004-Q1 2007 (% of respondents)
• Online Bill-Payers Are More Satisfied
  • Degree of US Customer Satisfaction with Non-Online Banking, Online Banking and Online Bill Payment, Spring 2007 (100-point scale*)
  • Degree of US Customer Satisfaction with Non-Online Banking, Online Banking and Online Bill Payment, by Number of Bills Paid Online per Month, Spring 2007 (100-point scale*)
  • Degree of US Customer Satisfaction with Online Banking, by Type of Institution, Spring 2007 (100-point scale*)
  • Degree of US Customer Satisfaction with Online Banking and Online Bill Payment, by Select Features of Bank Web Sites, Spring 2007 (100-point scale*)
• Incentives
  • Most Attractive Incentive for New Online Banking Account Enrollment according to US Internet Users, April 2007 (% of respondents)
  • Types of Credit Cards Used by US Adults, 2003 & 2007 (% of respondents)

Security

• US Adult Internet Users Who Stopped or Will Not Start Online Banking due to Online Security Concerns, August 2006 (millions)
• Industries that US Adults Believe Are Honest and Trustworthy*, 2003-2006 (% of respondents)
• Consumers with Bank Accounts in Select Countries Worldwide Who Are Less Likely to Sign Up or Continuing Using Online Banking Services due to the Phishing Phenomenon, December 2006 (% of respondents)
• Consumers with Bank Accounts in Select Countries Worldwide Who Feel More Secure Using Telephone vs. Online Banking, December 2006 (% of respondents)
• US Adult Internet Users Who Have Received a Phishing E-Mail, 2004 & 2006 (millions)
• US Adult Internet Users Who Have Clicked on a Phishing E-Mail, 2005 & 2006 (millions)
• Consumers with Bank Accounts in Select Countries Worldwide Who Would Prefer that Banks Use Better Consumer Identification or Authentication for Logging into Online Banking, December 2006 (% of respondents)
• Security Methods Offered by Banks according to Consumers with Bank Accounts in Select Countries Worldwide, December 2006 (% of respondents)
• Consumers with Bank Accounts in Select Countries Worldwide Who Would Use a Token* and/or Personalized Image** for Authentication When Logging into Online Banking Sites, November 2005 & December 2006 (% of respondents)

The Market for Mobile Banking

• Online and Mobile Banking US Households, 2006 & 2010 (millions)
• Information and Communications Technology (ICT) Devices Owned by US Adults, February-April 2006 (% of respondents)
• Demographic Profile of US Mobile Internet Users, March 2007 (% of respondents in each group)
• Frequency of US Mobile Internet Usage via Smartphones vs. Other Mobile Devices, March 2007 (% of respondents in each group)
• Content Categories Searched by US Mobile Search Users, March 2007 (% of respondents)
• Interest in Mobile Banking Account Services among US Internet Users, April 2007 (% of respondents)

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