Abstract
Although home connectivity remains too costly for the majority of Brazilians,
the country leads Latin America in the number of Internet users, ahead of both
Argentina and Mexico. Although less than 15% of Brazil' s population uses the
Internet either in their homes, at work or in online cafes and public access
kiosks, by 2011 nearly a quarter of Brazil' s population will be online.
The Brazil Online report examines not only the impact the Internet is
having on this vast nation- but also how online communications and commerce
will develop in the future.
Like most of the world, Brazil has become accustomed to going online as part
of everyday life, with Internet usage increasing steadily from about 9% of the
total population (17.5. million) in 2005 to an expected 22% of the population
(43.7 million) in 2011.
Key questions the "Brazil Online" report answers:
- How many Internet users are there in Brazil?
- When and where do Brazilians access the Internet?
- What do Brazilians do online?
- How does Brazilian usage differ from other Latin American countries?
- How fast is the Brazilian online ad market growing?
- What do Brazilians buy online?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The Brazil Online report aggregates the latest data from a range of
international marketing and communications researchers with eMarketer numbers,
projections and analysis to provide the information you need to make the right
business decisions- today.
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