Abstract
The China Online Overview report analyzes the massive and rapid changes
occurring in the Chinese Internet environment- and what those changes mean for
online marketers around the globe- because the Chinese online population is so
large it simply cannot be ignored.
Last year, online retail was a $2.5 billion industry in China, despite the
security concerns and low spending power that are slowing sales. China also
has the fastest-growing online ad industry in the world, valued at $1 billion
in 2006. And three out of four Chinese Internet users take part in social
networking sites.
Key questions the China Online Overview report answers:
- What is driving Internet population growth in China?
- How large will the Chinese Internet market become?
- What factors are hampering online development in China?
- What barriers do non-Chinese Internet companies face?
- What are the government attitudes toward online companies?
- What are the online advertising opportunities in China?
- Where do Chinese users access the Internet?
- Which mobile services are most popular in China?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The China Online Overview report aggregates the latest data from international
marketing and communications researchers with eMarketer numbers, projections
and analysis to provide the information you need to make the right business
decisions- right now.
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