Abstract
Fashion took a big step forward last year. According to one estimate, US
online apparel sales (including accessories and footwear) reached $18.3
billion in 2006 and replaced computer hardware/software as the largest online
retail category. Unfortunately, by another measure, the percentage of a
category' s total sales transacted online, apparel is lagging. Consumers still
prefer buying in stores where they can touch and try on clothing items.
The Apparel E-Commerce report analyzes this fast-growing but continuingly
challenged online category.
Shoppers are well accustomed to using the Internet to window-shop for apparel
prior to making in-store purchases. In fact, apparel is one of the most
popular cross-channel shopping categories.
But now, to overcome customer resistance to actually purchasing online,
Internet apparel retailers are pioneering the use of visualization tools,
personalizing service and adopting liberal shipping and return policies.
Key questions the "Apparel E-Commerce" report answers:
- How big is the apparel e-commerce market?
- What is its potential size?
- Which online sources have the greatest influence on the apparel purchase
process?
- How do the online and offline retail apparel landscapes differ?
- What strategies are retailers using to assuage consumer fears about
purchasing apparel online?
- And many others...
eMarketer Reports- On Target and Up to Date
The Apparel E-Commerce report aggregates the latest data from marketing and
communications researchers with eMarketer analysis to provide the information
you need to make the right business decisions- right now.
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