Abstract
By 2008, online advertising spending in the US is expected to surpass radio
advertising spending. While not signaling the death of radio, it is an
indication that radio is being subsumed into a broader sector called "audio."
The Radio Trends report report analyzes the many ways that new digital
and interactive technologies are changing traditional business models-
altering the distribution and access of audio content.
Internet and satellite radio, podcasting, high-definition radio and mobile
audio services are all revolutionizing a radio industry that remained
virtually unchanged for a century.
Key questions the "Radio Trends" report answers:
- How can the radio industry take advantage of new digital, interactive and
on-demand technologies?
- What are the growth prospects for Internet, satellite and high-definition
radio?
- Can Internet radio sustain itself with the imposition of the new royalty
charges?
- How many podcast listeners are there, and what are their demographic
characteristics?
- And many others...
eMarketer Reports- On Target and Up to Date
The Radio Trends report report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make the right business decisions- right now.
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