Abstract
US men age 18 to 34 comprise nearly 27% of the total male Internet user
population, but they are elusive. They continue to watch fewer hours of TV and
spend more time online, playing games, downloading videos, music and podcasts
and sometimes shopping.
The Men Online report focuses on an expanding but elusive segment of US
Internet users-men 18 to 34.
Although hard to catch, advertisers and marketers are quickly learning that
the right mix of media can make an impression on this important target group.
Key questions the "Men Online" report answers:
- How many men age 18 to 34 use the Internet?
- Which media do young men prefer for receiving advertising messages?
- Where and how do young men watch video online?
- Are online video games viable branded entertainment platforms for young
men?
- How many young men listen to podcasts?
- How do young men shop and make purchases online?
- And many others...
eMarketer Reports-On Target and Up to Date
The Men Online report aggregates the latest data from marketing and
communications researchers with eMarketer analysis to provide the information
you need to make the right business decisions-right now.
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