Abstract
The Pharmaceutical Marketing Online report checks the temperature of
online advertising spending by the US pharmaceutical and healthcare industry.
By 2011, the pharmaceutical category will account for 5% or $2.2 billion of
Internet advertising. Growth will come from pharmaceuticals, hospitals and
other healthcare services, courtesy of the increasing influence of
consumer-directed health plans.
Meanwhile, the pharmaceutical industry hasn' t fully adopted Web 2.0, and by
restricting their brand sites to simple online information centers, pharma
marketers are missing opportunities to engage consumers and boost compliance.
Key questions the "Pharmaceutical Marketing Online" report answers:
- Where are pharmaceutical companies spending their ad budgets?
- How are consumers searching for health information online?
- What can pharmaceutical marketers do to improve trust online?
- And many others...
eMarketer Reports- On Target and Up to Date
The Pharmaceutical Marketing Online report aggregates the latest data
from marketing and communications researchers with eMarketer analysis to
provide the information you need to make the right business decisions- right
now.
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