Abstract
The Asia-Pacific region includes online economies at opposite ends of the
development spectrum. Australia, Japan and South Korea have advanced digital
infrastructures with mature e-commerce and online travel sectors. At the other
end of the spectrum, countries such as Vietnam, Indonesia and Malaysia are
less developed but fast-growing. However, it is the massive travel markets of
China and India that are driving regional growth.
The Asia-Pacific Online Travel report analyzes the diverse digital
economies of the region with special emphasis on the two giants: China and
India.
eMarketer estimates that online travel bookings in China were worth $1.5
billion in 2006, and average annual increases of 60% will push the Chinese
market to $15.4 billion in 2011. Expansion will be underpinned by meteoric
economic growth, relaxation of overseas travel restrictions and a fast-growing
Internet user population.
In India, the online travel market will grow an average of 46% annually from
2007 to reach $4 billion in 2011. A growing middle class has become more
comfortable buying railway and budget airline tickets online, and a slew of
online travel agencies (OTAs) have been established to meet growing demand.
Key questions the “Asia-Pacific Online Travel” report addresses:
- How large are the online travel markets in China and India?
- What is driving growth in the two markets?
- What are the unique features of these two online travel markets?
- What are the major risks and hurdles of the online travel business in the
Asia-Pacific region?
- And many others...
eMarketer Reports- On Target and Up to Date
The Asia-Pacific Online Travel report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make the right business decisions-
right now.
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