Abstract
The Newspapers and Magazines Online report analyzes the rapid
digitization of print content for Web sites as well as RSS feeds, reporters'
blogs, online forums, mobile content and even social networks.
When the grand, gray lady of newspapers, The New York Times, changes its
tagline from “All the News That' s Fit to Print” to “All the
News That' s Fit to Click,” there is no question that momentous changes
are underway in the publishing world.
Indeed, the print industry is in turmoil.
In the past few years, newspaper publishers have watched print ad revenues-
particularly classifieds- migrate online to sites such as AutoTrader,
Craigslist, Monster and Zillow.com. Magazine brands with million-plus
subscribers have been shuttered in favor of branded Web sites.
To maintain readership, eMarketer estimates magazine and newspaper publishers
spent $536.8 million in 2007 to market their brands online. As circulations
continue to fall and consumers check the Internet before the daily newspaper
or newsweekly, those online ad budgets will grow to $1.03 billion in 2011.
Key questions the “Newspapers and Magazines Online” report addresses:
- How do print publishers market themselves online?
- What business models will dominate?
- Who are the audiences online?
- And many others....
eMarketer Reports- On Target and Up to Date
The Newspapers and Magazines Online report aggregates the latest data
from marketing and communications researchers with eMarketer analysis to
provide the information you need to make the right business decisions- right
now.
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