Abstract
The Hispanic Americans Online report assesses the many challenges marketers
face reaching this rapidly growing but diverse population.
As important as it is, the choice between communicating in Spanish or English
is just one piece of the puzzle. Marketers must also consider age, income and
the degree of acculturation if they hope to influence Hispanic online users.
Key questions the “Hispanic Americans Online” report addresses:
- How many Hispanic Americans are online?
- What online activities are most popular?
- How do language and acculturation affect Internet usage?
- How are marketers accounting for varying degrees of acculturation in their
campaigns?
- And many others......
eMarketer Reports- On Target and Up to Date
The Hispanic Americans Online report aggregates the latest data from marketing
and communications researchers with eMarketer analysis to provide the
information you need to make intelligent, far-sighted business decisions.
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