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Table of Contents
Executive Summary
- US Affluent* Internet Users, 2006-2011 (millions and % of total Internet
users)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers - US Affluent* Internet Users
The Affluent at a Glance
- Definitions of the US Affluent Market, September 2004-October 2007
- US Affluent* Internet Users, 2006-2011 (millions and % of total Internet
users)
- Demographic Profile of US Internet Users, September 2001 & September 2006
(% of population)
- US Affluent (1) Households, 1999-2006 (millions and % of total US
households)
- Affluent Internet Users* in the US, Australia and Select Countries in
Western Europe, June 2007 (% of total Internet population per country)
- US Affluent Households, by Net Worth*, 1996-2006 (millions)
- Millionaire Households in the US, 2001-2006 (millions and % change vs.
prior year)
- Demographic Profile of US Adult Internet Users, March-April 2006 (% of
respondents in each group)
Internet Use
- US Household Broadband Penetration, by Income, 2006 & 2007 (% of
households in each group)
- US Household Internet Penetration, by Income, 2007 (% of households in
each group)
- Online Activities of Wealthy* US Internet Users, December 2005 & January
2007 (% of respondents)
- Select Online Activities of US Affluent* vs. Non-Affluent Internet Users,
2007 (% of respondents)
- Time Spent Online per Week by US Affluent* vs. Non-Affluent Internet
Users, 2007 (median hours)
- US Non-Affluent vs. Affluent* Internet Users Who Trust Advertising
Regardless of the Channel, 2007 (% of respondents in each group)
- Select Online Sources that US Affluent* vs. Non-Affluent Internet Users
Trust When Researching a Product, 2007 (% of respondents in each group)
- Demographic Profile of US Adults by Advertising Medium Used Most
Frequently to Check Out Ads for Things They Might Want to Buy, March-April
2006 (% of respondents in each group)
- US Daily* Newspaper Readers, by Income, 2006 (% of each group)
- Demographic Profile of US Adult Internet Users Who Visit Wikipedia for
Information, February-March 2007 (% of respondents in each group)
- US Podcast Listeners, by Household Income, January-February 2007 (% of
respondents)
- Demographic Profile of US Adult Internet Users Who Download Podcasts,
February-April 2006 & August 2006
- Weekly US Internet Radio Listeners, by Household Income, January-February
2007 (% of respondents)
- Household Income of US Adult Internet Users Who Regularly or Occasionally*
Download or Stream Video or Television Content, by Gender, July-August 2006 (%
of respondents)
- Demographic Profile of US Visitors to Broadcast Media Web Sites, July 2006
(thousands of unique visitors and % of total audience)
- Demographic Profile of US Internet Users Who Visit Automotive Web Sites,
January 2007 (thousands of unique visitors and % of total audience)
- US Adult Internet Users Who Have Watched an Online Video of an Automobile
Considered for Purchase or Lease, by Household Income, April 2007 (% of
respondents in each group)
- Demographic Profile of US Internet Users Who Visit Sports Web Sites,
December 2006 (thousands of unique visitors and % of total audience)
- Demographic Profile of US Internet Users Who Viewed Display Advertisements
on Select Sports Web Sites, June 2007 (% of total)
- Casual Gamers Worldwide, by Household Income, August 2006 (% of
respondents)
- US Affluent* vs. Non-Affluent Internet Users Who Use Instant Messenging
and/or Blogs, 2007 (% of respondents in each group)
- Demographic Profile of US Search Engine Users, by Search Engine, October
2006
- US Visitors to Select Internet Portals, by Household Income, December 2006
(indexed by visitors to all Web sites)
- Demographic Profile of US MySpace and Facebook Users, November 2006
(millions and % of total)
- Demographic Profile of US Adult Internet Users Who Have
Categorized/Tagged* Online Content**, November-December 2006 (% of respondents
in each group)
- Demographic Profile of US Internet Users Who Visit Personals Web Sites,
December 2006 (thousands of unique visitors and % of total audience)
- Demographic Profile of US Visitors to Shopping and Classifieds Web Sites,
January 2007 (% of total)
Online Spending
- US Luxury E-Commerce Sales, 2007 & 2010 (billions)
- Monthly Bill Payment Methods Used by US Adults, by Demographic Profile,
October-November 2006 (% of respondents)
- Planned Holiday Spending by US Adult Internet Users vs. Last Year, by
Household Income, September 2007 (% of respondents)
- Household Income of US Online Video Viewers Who Made an Online and/or
Offline Purchase in the Past Six Months, by Product/Service Category, Q2
2006-Q2 2007 (% of respondents)
- US Consumer Electronics Sales Growth, by Household Income, 2006 (%
increase vs. prior year)
- Select Consumer Electronics that US Consumers and Affluent Consumers Are
Currently in the Market to Purchase, 2006 (% of respondents)
- HDTV Households in the US, by Household Income, September-October 2006 (%
of respondents in each group)
- Consumer Electronics that US Affluent* Consumers Plan to Purchase Online
Rather Than from a Retail Store, 2006 (% of respondents)
- Consumer Electronics that US Affluent* Consumers Plan to Purchase from a
Retail Store Rather Than Purchasing Online, 2006 (% of respondents)
- Locations Where US Consumers Plan to Purchase Flat-Panel TVs, 2006 (% of
respondents)
- Sources that US Consumers Plan to Use to Research Flat-Panel TVs, 2006 (%
of respondents)
- Online Sources Used by US Affluent* Consumers to Research Their Upcoming
Consumer Electronics Purchases, 2006 (% of respondents)
- Online Jewelry Sales in the US, 2006 & 2010 (% of total jewelry sales)
- Online Jewelry Sales in the US, 2005 & 2006 (billions and % increase vs.
prior year)
- Retail E-Commerce Sales in the US, by Select Categories, 2006 (% increase
vs. prior year)
- US Retail E-Commerce Sales Growth for Select Categories, Q2 2007 (%
increase vs. prior year)
- US Retail E-Commerce Holiday Sales* Growth, by Category, November
1-December 26, 2006 (% increase vs. prior year)
- Breakdown of Sales at the Top 500 US Retail Web Sites, by Category, 2006
- Online Purchases by US Household Online Christmas Gift Buyers, 2006 (% of
respondents)
- Top Five Retail E-Commerce Categories, Ranked by Average Order Value,
November 1-December 3, 2006
- Valentine' s Day-Related Retail E-Commerce for Select Categories, January
8-February 11, 2007 (millions and % increase vs. prior period)
- Online Advertising Impressions for US Consumer Goods Companies, by
Product, March-November 2006 (millions)
- Top 10 Segments in the US Retail Goods and Services Industry, Ranked by
Online Advertising Impressions, January 2007 (billions and % market share)
- Top 10 Segments in the US Retail Goods and Services Industry, Ranked by
Online Advertising Impressions, February 2007 (millions)
- Online Sources that US Online Holiday Shoppers Turn to First for Product
Information, November 2006 (% of respondents)
- Demographic Profile of US Internet Users Who Visited Travel Web Sites,
April 2007 (% of total)
- Demographic Profile of US Internet Users Who Visit Travel Web Sites,
February 2007 (thousands of unique visitors and % of total audience)
- US Adult Internet Users Who Will Use the Internet to Research and/or
Purchase Their Upcoming* Travel Reservations, by Household Income, January
2007 (% of respondents)
- US Luxury Travelers* Who Used the Internet to Research and/or Purchase a
Vacation, 2006 (% of respondents)
- US Adult Internet Users Who Will Use the Internet As the Primary Resource
to Research Their Upcoming* Travel Plans, by Household Income, January 2007 (%
of respondents)
- Web Sites that Are Used by US Luxury Travelers* to Research Vacations, by
Category, 2006 (% of respondents)
- Demographic Profile of US At-Home and At-Work Internet Users Who Visit
Financial News and Information Web Sites, August 2006 (thousands of unique
visitors and % of total audience)
- Two Most Preferred Methods of Interacting with Financial Services
Providers among US Generation Millennial* Internet Users, 2007 (% of
respondents)
Marketing to the Affluent Online
- Online Sales of the Top 50 US Retail Web Sites, 2006 (millions and % of
total company sales)
- E-Business Profile: SonyStyle.com, 2005 & 2006
- E-Business Profile: Apple Inc., 2005 & 2006
- E-Business Profile: Saks Direct, 2005 & 2006
- E-Business Profile: The Neiman Marcus Group Inc., 2005 & 2006
- E-Business Profile: Blue Nile Inc., 2005 & 2006
- Top 20 Online Advertisers in the US, Ranked by Spending, June 2007
(thousands)
Around the World
- Top 10 Web Sites among UK At-Home and At-Work Internet Users, Ranked by
Share of Affluent* Households, June 2007
- Top 10 Web Sites among UK At-Home Internet Users, Ranked by Share of
Affluent* Households, June 2007
- Growth in Select Retail Web Site Categories in Canada, Ranked by Change in
Unique Visitors, Q3 2005 & Q3 2006 (thousands and % change vs. prior year)
- Leading Online Purchase Categories among Online Buyers in France,
November-December 2005 & November-December 2006 (% of respondents)
- Affluent Consumers in India Who Own Handheld PCs or PDAs, Q2 2005 & Q2
2006 (% of respondents)
- Affluent Consumers in India Who Own Mobile Phones with Internet Access, Q2
2005 & Q2 2006 (% of respondents)
- Affluent Desktop Owners in the Asia-Pacific Region, 1997 & 2006 (% of
respondents)
Conclusion
Related Information and Links
- Related Links
- Contact
- Report Contributors
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