Abstract
The South Korea Online Overview report provides an in-depth look at
users and usage in a country that is leading the world in digital adoption.
eMarketer estimates that in 2007 South Korea' s Internet population reached
35.6 million users- nearly three out of every four citizens.
The South Korean government has played a key role in developing the country' s
digital infrastructure, so it should come as no surprise that South Korea also
leads in delivering e-government services to its citizens.
Key questions the "South Korea Online Overview" report addresses:
- What factors have contributed to South Korea' s online growth?
- How many online users are there in South Korea?
- Where does South Korea rank among the world' s online economies?
- Why has South Korea' s broadband adoption rate been so rapid?
- Are avidly do South Koreans shop online?
- How often do South Koreans go online?
- How often do they bank online?
- What percentage of South Koreans rely on the Internet for news?
- Is South Korean e-commerce still growing?
- What is the state of South Korea' s online ad market?
- And many others.....
eMarketer Reports- On Target and Up to Date
The South Korea Online Overview report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make the right business decisions-
right now.
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