Abstract
The Online Holiday Shopping report provides a preview of the trends that will
affect the sales of Internet merchandise this shopping season- and compares
them to seasons past and future.
Online sales this year will be driven by the increased spending of existing
online buyers. These “seasoned” online buyers have confidence in
e-commerce, and they even shop with unfamiliar Web retailers to find unusual
gifts. They also shop later into the season because they trust that e-tailers
will meet delivery guarantees.
eMarketer predicts that online holiday sales will reach $31 billion this
season, up 18.5% over 2006. Although this is a drop-off from last year' s
growth rate of 25%, it beats the low single-digit growth rate forecast for the
overall retail industry this holiday season.
Key questions the “Online Holiday Shopping” report addresses:
- What is the outlook for online holiday spending this year compared with
recent years?
- What are the key trends that will shape online holiday shopping this year?
- What role do different media play in the holiday purchase decision process?
- How have online retailers' holiday marketing strategies evolved?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Online Holiday Shopping report aggregates the latest data from marketing
and communications researchers with eMarketer analysis to provide the
information you need to make smart business decisions.
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