Abstract
The Mobile Message Marketing report examines the trend toward media
integration being driven by marketers' adoption of the mobile platform.
Today' s mobile marketing campaigns are dominated by messaging. As the speed
and sophistication with which marketers integrate other mediums such as
outdoor, radio, television and the Web with SMS call to action, an
ad-supported model for mobile messaging network charges cannot be far off.
eMarketer projects that the global market for ad-supported mobile messaging
will rise from $1.5 billion in 2006 to $12 billion by 2011.
Key questions the “Mobile Message Marketing” report addresses:
- What marketing opportunities does mobile messaging present?
- Which geographic regions are leading the way in mobile message marketing?
Which regions are lagging?
- What are targeting opportunities of mobile messaging campaigns?
- How will ad-supported mobile messaging fit in with other mobile marketing
platforms?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Mobile Message Marketing report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, accurate business decisions.
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