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Table of Contents
Executive Summary
- Mobile Messaging Revenues* Worldwide, 2006-2011 (billions)
- Mobile Messaging Revenues* in North America, 2006-2011 (billions)
- Key Questions
The eMarketer View
Mobile Messaging and the Ad-Supported Model
- US Premium SMS Revenues and Transactions, by Category, Q1 2007
The Opportunity for Ad-Supported Messaging
- Mobile Messaging Revenues* Worldwide, 2006-2011 (billions)
- Mobile Messaging Revenues* in North America, 2006-2011 (billions)
- Mobile Messaging Revenues Worldwide, by Type, 2006-2010 (billions and
CAGR*)
- SMS Revenues Worldwide, 2005 & 2010 (billions)
- SMS Message Volume Worldwide, 2005 & 2010 (billions)
- Mobile IM Revenues in China, 2007-2011 (billions of RMB and % increase vs.
prior year)
- Mobile Instant Messaging (IM) Revenues in the UK, 2007-2012 (millions)
- Mobile Data Revenues Worldwide, 2007 & 2011 (billions)
- Mobile Data Revenues Worldwide, by Region, Q3 2006 (% of total)
- Mobile Service Revenues in Western Europe, by Type, 2006 & 2012 (% of
ARPU*)
- US Mobile Service Revenues, by Type, 2005-2010 (billions)
The User Experience
- Mobile Messaging Applications Used by Mobile Users Ages 12-24 in the EU-7,
Q2 2006 (% of respondents)
- Average Voice and Text Message Usage per School Week by UK Child and Tween
Mobile Phone Users, by Age, April-May 2007 (% of respondents in each group)
- Frequency of Daily SMS Use according to Mobile Phone Users in South Korea,
December 2006 (% of respondents)
- Reasons for Using Mobile Phones according to Mobile Phone Users in South
Korea, December 2006 (% of respondents)
- Select Daily Mobile and Online Messaging Activities of US Teen and Young
Adult Consumers, April 2007 (% of respondents)
- US Mobile Phone Users Who Use Text Messaging, by Age, July 2007 (% of
respondents)
- Select Daily Mobile Content Activities of US Adult Mobile Phone Users, by
Age, July 2007 (% of respondents in each group)
- Select Mobile Phone Activities among US Hispanics vs. the General US
Population*, November & December 2006 (% of respondents)
- Internet Users Worldwide Who Trust Mobile Phone Text Advertising, by
Region, April 2007 (% of respondents)
- Acceptable Types of Mobile Advertising according to US Mobile Phone Users,
March-April 2007 (% of respondents)
The Promise of Ad-Supported Mobile Messaging
- Text-Based (SMS) Mobile Advertisements Received and Responded to by Mobile
Subscribers in the US and Select Countries in Western Europe, July 2007
(thousands and % of mobile subscribers receiving and responding)
- Interaction Rate* for Entertainment Rich Media Campaigns in the US, by
Feature, 2006-Q1 2007
- Average Time Spent on Select Features of Entertainment Rich Media
Campaigns in the US, 2006-Q1 2007 (seconds)
- Top 10 Online Dating Web Sites in the US, Ranked by Market Share of
Visits, February 4-10, 2007
- US Mobile Phone Subscribers per Month Who Responded to an SMS
Advertisement and Purchased vs. Did Not Purchase a Product, by Gender,
September-November 2006 (thousands and % of subscribers in each group)
- Online/Mobile Marketing Tactics that US Marketers Spent the Most Money on
in 2006 (% of respondents)
- SMS vs. MMS Mobile Marketing Use by Leading Brands in Europe, July 2007 (%
of respondents)
- Online Marketing Tactics Used by Advertisers* in France, Q1 2007 (% of
respondents)
- Leading Brands in Europe that Are Considering Implementing SMS and/or MMS
Mobile Marketing in the Next Year, January 2006 & July 2007 (% of respondents)
- Incentives that Leading Brands in Europe Would Consider Offering to
Consumer Respondents of SMS or MMS Mobile Marketing, July 2007 (% of
respondents)
- Factors that Are Preventing Leading Brands in Europe from Using SMS Mobile
Marketing, January 2006 & July 2007 (% of respondents)
- Features Would Make SMS and MMS Mobile Marketing More Appealing to Leading
Brands in Europe, July 2007 (% of respondents)
- UK Visitors to TV, Video or Movie-Related Web Sites, September 2006 &
September 2007 (millions, % of total Internet users and % change)
Appendix: Types of Mobile Messaging
Related Information and Links
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