Abstract
The Japan Online Overview report examines both the online and mobile
behavior patterns of this tech-savvy, trend-setting population.
Japan has the world' s second largest economy, and the tenth largest
population, so what the Japanese do or don' t do online has a real impact on
markets around the globe.
Fortunately, they are doing a lot.
eMarketer estimates that in 2007 the number of Japanese Internet users reached
89.1 million. Internet usage among young Japanese is nearly universal, with
nine in 10 Japanese under 40 are already online.
Key questions the “Japan Online Overview” report answers:
- How many Japanese are online?
- What trends can be predicted by looking at Japanese mobile usage?
- Why are DSL and cable already passe in high-tech Japan?
- How fast is the Japanese online ad market growing?
- What percentage of Japanese companies are buying mobile advertising?
- And many others....
eMarketer Reports- On Target and Up to Date
The Japan Online Overview report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, accurate business decisions.
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