B2B Marketing Online: Business Meets Social Media

The B2B Marketing Online report tracks the tectonic shifts that are shaking up the once solid and predictable world of long, complicated sales cycles.

Of course, reaching the ultimate decision maker is still the key goal, but marketers also need to target researchers, technical advisors and negotiators at every stage of the process.

In addition, search plays a major role for buyers in every phase of the purchase process, and social media- such as blogs, wikis, social networks- are being consulted as well.

eMarketer projects that in 2008, US B2B online advertising spending will increase almost 19%, to $5.2 billion.

• Where are marketers spending their money?
• What media influences decision-makers most?
• What are employees really doing online at work?
• And many others.....

The B2B Marketing Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.