Asian Americans Online

Executive Summary

• Asian-American Internet Users, 2006-2011 (millions and % of total Internet users)
• Key Questions

The eMarketer View

• Key eMarketer Numbers-Asian Americans Online

Demographics of Asian Americans

• US Population, by Race/Ethnicity, July 1, 2006
• US Population, by Race/Ethnicity, July 1, 2006 (% of total)
• Most Important Demographics for Marketers according to US Marketing Executives, October-November 2007 (% of respondents)
• Asian-American* Population in the US, by Nationality, 2004 (thousands and % of Asian-alone population)
• Asian-American* Population in the US, by Language, 2004 (% of total)
• US Population, by Gender, Age and Race/Ethnicity*, July 2006 (thousands)
• US Median Household Income*, by Race/Ethnicity, 2004
• Income of US Households, by Race/Ethnicity of Head of Household, 2006
• US Consumer Spending, by Race/Ethnicity, 2007 & 2012 (billions)
• Asian-American* Population in the US, by State, 2004 (% of total)
• Top US States, Ranked by Buying Power* of Asian-American Consumers, 2006 (billions)
• Top 10 US Designated Market Areas (DMAs), Ranked by Asian-American TV Households, 2007 & 2008 (thousands)
• Demographic Profile of Asian Americans (1), 2004 (% of total)

The Asian-American Population Online

• US Internet Users, by Race/Ethnicity*, 2006-2011 (millions)
• US Internet Users, by Race/Ethnicity*, 2006-2011 (% of total Internet users)
• US Internet Users, by Race/Ethnicity*, 2006-2011 (% of population ages 3+ in each group)
• US Internet Users, by Race, July 2007

Media and Technology Consumption

• Ways the Internet Has Affected Their Lifestyle according to Asian-American Adult Internet Users vs. All Adult Internet Users, May 2006-June 2007 (% of respondents)
• US Daily* Newspaper Readers, by Ethnicity, 1999-2006 (% of each group)
• Time Spent per Week Reading Newspapers among US Adult Internet Users, by Race/Ethnicity and Language, March 2007 (hours)
• Time Spent per Week Using the Internet* among US Adult Internet Users, by Race/Ethnicity, March 2007 (hours)
• Time Spent Online per Week by Asian Americans, by Country of Origin, April-May 2006 (% of respondents in each group)
• US TV Households, by Race/Ethnicity, 2007 & 2008 (thousands and % increase vs. prior year)
• Time Spent per Week Watching Television among US Adult Internet Users, by Race/Ethnicity and Language, March 2007 (hours)
• Time Spent per Week Speaking on a Mobile Phone among US Adult Internet Users, by Race/Ethnicity, March 2007 (hours)
• Time Spent per Week Using a Mobile Phone for Activities* Other than Talking among US Adult Internet Users, by Race/Ethnicity, March 2007 (hours)
• Demographic Profile of Mobile Phone Users Who Use Mobile E-Mail, April 2007 (% of respondents in each group)
• Time Spent per Week Listening to MP3s or an iPod among US Adult Internet Users, by Race/Ethnicity, March 2007 (hours)

Online Activities

• Asian-American Adult Internet Users vs. All Adult Internet Users Who Agree with Select Sentiments about the Internet, May 2006-June 2007 (% of respondents)
• Regular Online Activities of Asian-American Adult Internet Users vs. All US Adult Internet Users, May-June 2007 (% of total)
• Demographic Profile of US Unique Visitors to YouTube, August 2006
• Online Activities that US Internet Users Engage in Daily or Almost Daily, by Race/Ethnicity, March 2006 (% of respondents)
• Online Activities of Asian-American Adult Internet Users, May 2006-June 2007 (% of respondents)
• Frequency with which Asian Americans Visit Ethnic Web Sites, by Country of Origin, April-May 2006 (% of respondents in each group)
• Activities Done While Using the Internet according to Asian-American Adult Internet Users vs. All US Adult Internet Users, May-June 2007 (% of respondents)
• Frequency with which Asian-American Adult Internet Users vs. All US Adult Internet Users Research Products Online, May-June 2007 (% of respondents)
• Frequency with which Asian-American Adult Internet Users vs. All US Adult Internet Users Purchase Products Online, May-June 2007 (% of respondents)
• Products and Services Purchased Online* by Asian-American Adult Internet Users vs. All Adult Internet Users, May 2006-June 2007 (% of respondents)
• Shopping Behavior of Asian-American Adult Internet Users vs. All Adult Internet Users, May 2006-June 2007 (% of respondents)
• Asian Americans Who Have Shopped Online, by Country of Origin, April-May 2006 (% of respondents in each group)
• Asian-American Online Shoppers, by Frequency and Country of Origin, April-May 2006 (% of respondents in each group)

Asian-American Attitudes Toward Advertising

• Media that Influence Product Purchases according to Asian-American Adult Internet Users, May-June 2007 (% of respondents)
• Asian-American Adult Internet Users vs. All Adult Internet Users Who Agree with Select Sentiments about Advertising, May 2006-June 2007 (% of respondents)
• Actions that Asian-American Adult Internet Users Take When a TV Commercial Begins, May-June 2007 (% of respondents)
• Asian-American Adult Internet Users vs. All Adult Internet Users Who Find Online Advertising Useful*, by Format, May 2006-June 2007 (% of respondents)
• Asian-American Adult Internet Users vs. All Adult Internet Users Who Click* on Online Advertising, by Format, May 2006-June 2007 (% of respondents)
• Asian-American Adult Internet Users vs. All Adult Internet Users Who Say that Online Advertising Led to Purchases*, by Format, May 2006-June 2007 (% of respondents)
• Asian-American Adult Internet Users vs. All US Adult Internet Users Who Say the Internet Influences Their Purchases, by Product/Service, May-June 2007 (% of respondents)

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