Abstract
The Search Engine Marketing report tracks the trends that are driving
the massive but still-growing search advertising market.
eMarketer estimates that Google raked in 75% of US paid search advertising in
2007, up from 60% in 2006. Number two, Yahoo!, collected a mere 9% share,
while everyone else split 16% of the pie.
That' s still a lot.
With over $8.6 billion going to search engine advertising in 2007, that 16%
stake equals nearly $1.4 billion. And with search spending nearly doubling to
almost $16.6 billion in 2011, even a small slice represents significant
revenue.
Key questions the “Search Engine Marketing” report answers:
- What factors contribute most to search marketing spending?
- Why will search engine optimization increase over the next few years?
- How can marketers better understand the search audience?
- How do people feel about search engine results?
- In what ways do search and privacy intersect?
- How does that affect marketers?
- And many others.......
eMarketer Reports- On Target and Up to Date
The Search Engine Marketing report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
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