Abstract
The UK Internet report analyzes the factors that are driving adoption
and usage in this world-leading, trend-setting online economy.
Britain has one of the most experienced and active online populations in the
world.
Confidence in e-commerce is high, and the country will account for at least
40% of 2008 online sales in Western Europe. The number of buyers and the
average annual spend per buyer are both growing, helping the country to
maintain its e-commerce lead over other European nations.
Key questions the “UK Internet&‚’dquo; report answers:
- Where and how are UK Internet users going online?
- Is mobile Internet access taking off in the UK?
- What do the British do online?
- Which Web sites attract the largest UK audiences?
- And many others.......
eMarketer Reports- On Target and Up to Date
The UK Internet report aggregates the latest data from international
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
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