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Table of Contents
Executive Summary
- UK Internet Users and Penetration, 2007-2012 (millions and % of population)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-UK Internet Users and Usage
Internet Users
- UK Internet Users and Penetration, 2007-2012 (millions and % of population)
- Internet Users and Penetration in Select Countries in Europe, 2007-2012
(millions and % of population)
- Comparative Estimates: UK Internet Users, 2007-2012 (millions)
- Internet Households and Penetration in Great Britain, 2002-2007 (millions
and % of households)
- UK Household Internet Access Penetration, by Region, 2006 & 2007 (% of
total)
Broadband Penetration
- Top 10 Countries Worldwide, Ranked by Broadband Subscriptions, Q3 2007
(millions)
- UK Households, by Internet Access Technology, 2006 & 2007 (% of total)
- At-Home Internet Access Technology of UK Adult Internet Users, April-May
2007 (% of respondents)
Internet Access Locations
- UK Adult* Internet Users, by Access Location, 2006 & 2007 (% of
respondents)
- Wireless Internet Access via Laptop and Handheld Device* among Adults with
Fixed Internet Access in Select Countries Worldwide, October 2007 (% of
respondents)
- Mobile Internet Connections
- Mobile Internet Users in Select Countries Worldwide, 2006 (% of
respondents)
- Mobile Data/Content-Based Activities of UK Mobile Phone Users, Q3 2006
(% of respondents)
- Mobile and PC-Based Internet Users in the UK, by Age and Gender, January
2007 (% of unique visitors)
- Wireless Internet Access via Mobile Phone among Adults with Fixed
Internet Access in Select Countries Worldwide, October 2007 (% of
respondents)
- Mobile Content and Applications Used by Mobile Subscribers in the UK,
September 2007 (thousands and % of mobile subscribers)
- 3G Subscription Penetration in Select Countries Worldwide, 2005 & 2006
(% of total mobile subscriptions)
Internet Usage: Time, Frequency, Demographics
- Internet Penetration and Usage in Europe, by Country, September 2007 (% of
population and average per unique visitor)
- Average Web Usage in the UK among At-Home Internet Users, June 2007
- Frequency of Internet Usage by UK Adult* Internet Users, by Age and
Gender, 2007 (% of respondents)
- Average Time Spent Online per Month by UK Internet Users, by Age, April
2007 (hours)
- UK Internet Users, by Age, October 2006 & October 2007 (% of total)
- Time Spent Online by UK Internet Users, by Age and Gender, April 2007 (%
of total time)
- UK Household Penetration of Telecommunication Services, by Income, Q1 2007
(% households in each group)
Online Activities
- Online Activities of UK Adult* Internet Users, by Gender, 2007 (% of
respondents)
- Web Categories Accounting for the Most Time Spent Online by Internet Users
in the UK, June 2007 (% of total time, billions of minutes, hrs:mins:secs)
- Top 10 Web Brands in Select Countries in Western Europe, Ranked by Unique
Audience Share, September 2007
- Top 10 Web Properties among Internet Users in the UK, Ranked by Unique
Visitors, September & October 2007 (thousands, % change and % reach)
- Top 10 Most Popular Web Sites in the UK, Ranked by Growth of Unique
Visitors, October 2006 & October 2007 (millions and % change)
- Leading Search Engines in the UK, Ranked by Search Volume, December 2-29,
2007 (% market share)
- Share of UK Click-Throughs by Search Engine, July 2007 (% of total)
- Online Activities of UK Adult Internet Users, by Access Technology, Q1
2007 (% of respondents)
- Online Video
- Media Activities* of UK Child and Tween Consumers, by Age, April-May
2007 (% of respondents in each group)
- Change in Time Spent* Watching TV due to Internet Usage by Adult
Internet Users in Select Countries Worldwide, October 2007 (% of respondents)
- Activities Reduced As a Result of Increased Internet Usage according to
Internet Users in Western Europe*, 2007 (% of respondents)
- Top 10 Most Popular Online Activities of Internet Users in Select
Countries in Europe*, September 2007 (% of respondents)
- UK Visitors to TV, Video or Movie-Related Web Sites, September 2006 &
September 2007 (millions, % of total Internet users and % change)
- Top 10 TV, Video and Movie Web Sites among UK Internet Users, Ranked by
Unique Visitors, September 2007 (millions and % of total Internet users)
- Leading Types of Online Video Content Web Sites Used by UK Adult
Internet Users Who Watch Online Video, April-May 2007 (% of respondents)
- Online Video Streaming Viewers among Internet Users in Select Countries
Worldwide, April 2007
- Social Networking
- Social Networking Usage in Select Countries in Europe, August 2007
- Internet Users in Select Countries Worldwide Who Use Social Media Web
Sites*, 2007 (% of respondents)
- Select Types of Online Content Services Used by UK Adult Internet Users,
April-May 2007 (% of respondents)
- UK Internet Traffic to Social Networking Sites and E-Mail Services,
November 2007 (% market share)
- Top 10 Social Network and Community Web Sites in the UK, Ranked by
Unique Visitors, August 2007 (thousands, % reach and % change vs. December
2006)
- Top 25 Social Networking Sites and Online Communities in the UK, Ranked
by Market Share of Visits, November 2007
- Favorite Social Networking Sites among UK Internet Users, 2007 (% of
respondents)
- Top 10 Social Network and Community Web Sites in the UK, Ranked by Total
Minutes Spent, August 2007 (millions of minutes and thousands of unique
visitors)
- Top 10 Social Network and Community Web Sites in the UK, Ranked by Time
per Person, August 2007 (hrs:mins and thousands of unique visitors)
- UK Social Networking Site Users, by Age, 2006 & 2007 (% of each group)
- E-Commerce
- Distribution of B2C E-Commerce Sales* in Europe, 2006 & 2011 (% of total)
- B2C E-Commerce: UK, 2006-2011
- UK Retail E-Commerce Sales, 2006 & 2007 (billions of £ and % change)
- Top 10 B2C E-Commerce Sites in the UK, Ranked by Visits, July 2007
- Select Goods and Services Purchased in the Past Year by UK Adult* Online
Buyers, 2006 & 2007 (% of respondents)
Related Information and Links
- Related Links
- Contact
- Report Contributors
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