Abstract
The US Online Population report analyzes the maturing, but still
growing, market that is becoming increasing central to both the commercial and
cultural pulse of the nation.
Internet usage is becoming a daily habit. US Internet users spent 15.3 hours a
week online last year.
eMarketer projects that this year there will be 193.9 million US Internet
users, two-thirds of the population. By 2012, 217 million Americans will be
online, about 71% of the population.
Those are huge numbers. But by breaking the US Internet population down and
focusing on demographics- size, gender, age, race and ethnicity, income and
education- this report will help marketers make better targeting decisions.
Key questions the “US Online Population” report answers:
- Is US Internet usage growing or slowing?
- How many households have broadband access?
- What is the racial/ethnic composition of the US Internet population?
- Are more teens or seniors online?
- What are they all doing online?
- And many others....
eMarketer Reports- On Target and Up to Date
The US Online Population report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
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