Video Game Advertising

Executive Summary

• US Video Game Advertising Spending, by Segment, 2007-2012 (millions)
• Key Questions

The eMarketer View

• Key eMarketer Numbers - Video Game Advertising

Videogames as a Marketing Channel

• US Video Game Advertising Spending, by Segment, 2007-2012 (millions)
• Comparative Estimate: US In-Game Advertising Spending, 2006-2012 (millions)
• Frequency with which US Internet Households with an Xbox 360 Use It for Playing Games Online, 2007 (% of respondents)

Video Game Industry in Numbers

• US Video Game Software and Hardware Revenues, 2007-2012 (billions and % change)
• US Video Game Software and Hardware Sales, 2007 & 2008 (billions)
• US Video Game Software Sales, by Format, 2007
• Worldwide Video Game Software and Hardware Revenues, 2007-2012 (billions and % change)
• Worldwide Video Game and Interactive Entertainment Industry Revenues, 2006 & 2009 (billions)
• Video Game Console Sales, Households and Installed Base Worldwide, 2008-2012
• US Next-Generation Video Game Console Sales, January-December 2007 (units)
• Marketing through Console- and PC-Based Games
• US Dynamic* In-Game Advertising Spending, 2006 & 2012 (% of total in-game ad spending**)

Marketing through Online Games

• Online Gaming Revenues Worldwide, 2006-2011 (millions)
• Online Video Game Spending Worldwide, 2006 & 2012 (billions)

In-Game Advertising Case Studies

Evolving Demographics of US Gamers

• Demographic Profile of White Collar Casual Gamers Worldwide, June 2007 (% of respondents)
• US Online Gamers, by Gender, 2007 (% of total units)
• Video Game Ownership according to US Consumers, by Household Type and Gender, February 23, 2007-March 6, 2007 (% of respondents in each group)

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