Abstract
The Mobile Advertising report analyzes the changes that must occur
before this nascent channel becomes a full-blown advertising medium around the
globe.
eMarketer forecasts that worldwide mobile marketing and advertising spending
will reach $19 billion by 2012.
Good growth, but not great.
True market maturity will require huge investments of money, time, talent, and
negotiation among brands, agencies, mobile carriers and mobile service
providers.
Key questions the “Mobile Advertising” report answers:
- What is the difference between mobile marketing and mobile advertising?
- How large will the mobile advertising market grow to be in the US?
- Around the world?
- What factors will accelerate growth?
- What factors will inhibit it?
- How will the mobile message, display and search ad markets break down?
- What do consumers think of mobile ads?
- And many others......
eMarketer Reports- On Target and Up to Date
The Mobile Advertising report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, accurate business decisions.
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