Abstract
The UK Women Online report analyzes what the rise of female users means
for online merchants and content providers.
Young women ages 18 to 34 are leading the charge. Although they make up 21.3%
of the UK female population in 2008, they account for 35% of the female
population online and spend more time online than males their age.
Key questions the “UK Women Online” report answers:
- How many women are online?
- Where is growth going to come from in the future?
- What online activities are most popular?
- What factors are driving the growth of women online?
- Are women accessing the Web on their mobile phones?
- Do women socialize online, and if so where?
- Do women search differently than men?
- Why are women visiting sports sites?
- And many others.....
eMarketer Reports- On Target and Up to Date
The UK Women Online report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, accurate business decisions.
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