UK Women Online

Executive Summary

• UK Internet Users, by Gender, 2007-2012 (millions and % of total)
• Key Questions

The eMarketer View

• Key eMarketer Numbers- UK Women Online
• Women on the Web
  • UK Internet Users, by Gender, 2007-2012 (millions and % of total)
  • UK Internet Traffic, by Gender, Four weeks ending February 23, 2008 (% of total*)
  • UK Adult Internet Users, by Gender, December 2005 (% of total)
  • Internet Users in Britain, by Gender, 2003-2007 (% of respondents in each group)
• Time Spent Online
  • Internet Penetration and Usage in Europe, by Country, September 2007 (% of population and average per unique visitor)
  • Frequency of Internet Usage by UK Adult Internet Users, by Age and Gender, 2007 (% of respondents)
  • Time Spent Online by UK Internet Users, by Age and Gender, April 2007 (% of total time)
• The Aging Population, Online and Off
  • Active UK Internet Users, by Age and Gender, March 2007 (% of Internet users)
  • Adult Internet Users* in Select Countries in Europe, by Age and Gender, Q1 2007 (% of population in each group)
  • Web Site Visits by UK Internet Users, by Age, April 15-May 12, 2007 (% of total)
  • UK Female Internet Users, by Age, 2008 (millions and % of total)
  • UK Female Internet Users, by Age, 2012 (millions and % of total)

Access from Home and Mobiles

• UK Broadband Households and Penetration, by Access Technology, 2007-2012 (thousands and % of total households)
• UK Adult Internet Users*, by Access Location, 2006 & 2007 (% of respondents)
• UK Internet Users, by Gender and Access Location, Q1 2007 (% of each group)
• Wireless Women
  • UK Mobile and PC-Based Internet Users, by Age and Gender, January 2007 (% of unique visitors)
  • Frequency of Mobile Internet Access among UK Adult Internet-Enabled Mobile Phone Users, by Gender, February 2007 (% of respondents)
  • Frequency of Mobile Content Usage* among UK Mobile Phone Users, by Gender and Age, May 2007 (% of respondents)
  • UK Adult Internet Users Who Search the Internet via Mobile Device, by Gender and Frequency, March-April 2007 (% of respondents in each group)
  • Reasons for Using Mobile Content* according to UK Mobile Phone Users, by Gender and Age, May 2007 (% of respondents)
  • UK Mobile Phones Users Who Watch Mobile Video, by Gender and Age, May 2007 (% of respondents)
  • Types of Mobile Content Used by UK Mobile Phone Users, by Gender and Age, May 2007 (% of respondents)
  • Type of Mobile Ad that UK Mobile Phone Users Would Most Likely Respond to or Click on, by Gender and Age, May 2007 (% of respondents)

Searching, Socializing and Shopping

• Online Activities of UK Adult Internet Users*, by Gender, 2007 (% of respondents)
• Search
  • Leading UK Search Engines, Ranked by Market Share of Search Volume, December 30, 2007-January 26, 2008
  • UK Adults Who Are Aware of the Difference between Natural and Paid Search, by Gender, February 2007 (% of respondents in each group)
• Women and Web 2.0
  • Top 10 Online Activities of UK Female Internet Users, January 2007 & January 2008 (unique visitors in thousands and % change)
  • Top 10 UK Social Media Sites, Ranked by Unique Visitors, January 2007 & January 2008 (thousands and % change)
  • Select Online Content Activities of UK Adult Household Broadband Subscribers, by Gender and Frequency, February 2007 (% of respondents)
  • Social Networking Usage in Select Countries in Europe, August 2007
  • UK Mobile Social Network Users, by Age and Gender, 2007 (% of respondents)
  • UK Single* Adults Who Used Online Dating in the Last Year, by Gender, 2005 & 2007 (% of respondents in each group)
• Shopping
  • B2C E-Commerce: UK, 2006-2011
  • UK Adult Internet Users Who Have Purchased Goods or Services Online, by Gender, 2007 (% of respondents in each group)
  • Timeframe of Last Online Purchase among UK Adult Online Buyers, by Gender, 2007 (% of respondents in each group)
  • Online Shoppers in Select Countries in Western Europe Whose Brand Choice Has Been Influenced by Online Research, September 2007 (% of respondents)
  • Most Useful Retail E-Commerce Web Site Features according to UK Online Shoppers*, December 2007 (% of respondents)
  • UK Young Adult Internet Users Who Take Negative User-Generated Comments* Seriously, by Gender, June 2007 (% of respondents in each group)

Other Online Activities

• Top 10 Categories with the Greatest Percent of Traffic from UK Female Internet Users, January 27-February 23, 2008 (% of total)
• Demographic Profile of UK Internet Users Who Visited Travel Web Sites, March 2007 (% of total)
• UK Internet Users Who Visited Bank and Financial Web Sites, by Age and Gender, December 2-29, 2007 (% of total)
• UK Internet Users Who Visited Automotive Web Sites, by Age and Gender, April 8, 2007-May 5, 2007 (% of total)
• Trends to Watch

Related Information and Links

• Related Links
• Contact
• Report Contributors