Abstract
The US Online Advertising report analyzes the factors that are
contributing to the continued growth of the Internet channel in tough economic
times.
Even as the growth rate declines through 2009, overall Internet ad spending
increases will remain in positive territory- in the mid-teens or higher
through 2011.
This growth, even if less than in years past will surpass all other major
media.
Key questions the “US Online Advertising” report answers:
- How much will a recession shape US Internet ad spending?
- Why might advertisers shift budgets to the Internet?
- What are the US ad revenue trends among the Big Four portals?
- Are any online ad formats truly “recession proof”?
- What forces will support growth in total media ad spending?
- And many others....
eMarketer Reports- On Target and Up to Date
The US Online Advertising report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, accurate business decisions.
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