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Table of Contents
Executive Summary
- US Online and Total Media Advertising Spending, 2006-2012 (billions and %
of total media spending)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-US Online Advertising Spending
Online Ad Spending
- The Numbers
- US Online Advertising Spending, 2006-2012 (billions)
- US Online Advertising Spending Growth, 2006-2012 (% change)
- US Online Advertising Spending As a Percent of Total Media Advertising
Spending, 2006-2012
- The Back Story
- Change in Advertising Spending in the Next Six Months according to US
Advertisers and Agency Executives, by Media, October-November 2007 (% of
respondents)
- Share of Time in a Typical Week that US Adults Spend with Select Media*
vs. Share of US Advertising Spending by Media, 2007
- Average Time per Week that US Internet Users Spend with Select Media,
September-October 2007 (hours)
- Comparative Estimates: Internet Ad Spending
- Comparative Estimates: US Online Advertising Spending, 2007-2012
(billions)
- Comparative Estimates: US Online Advertising Spending Growth, 2007-2012
(% change)
- Comparative Estimates: US Online Advertising Spending As a Percent of
Total Media Advertising Spending, 2007-2012
The Big Four: Portal Ad Revenues
- Online Advertising Services Available on Select Portals, 2007
- Importance of Large Internet Portals* according to US Advertising Agency
Executives, 2007 (% of respondents)
- US Online Advertising Revenue* Growth at Top Four Portals, 2005-2008 (%
change)
- US Online Advertising Revenues* at Top Four Portals, 2004-2008 (millions)
- US Online Advertising Revenues* at Top Four Portals As a Percent of Total
Online Advertising Spending, 2004-2008
- US Online Advertising Revenues* at Top Four Portals As a Percent of US
Total Media Advertising Spending, 2004-2008
Internet Ad Formats
- US Online Advertising Spending, by Format, 2007-2012 (millions)
- US Online Advertising Spending Growth, by Format, 2007-2012 (% change)
- US Online Advertising Spending, by Format, 2007-2012 (% of total and
billions)
- Comparative Estimates: Internet Ad Formats
- Comparative Estimates: US Online Advertising Spending, by Format, 2008
(millions)
- Comparative Estimates: US Online Advertising Spending, by Format, 2010
(millions)
- Comparative Estimates: US Online Advertising Spending Growth, by Format,
2008 (% change)
- Comparative Estimates: US Online Advertising Spending Growth, by Format,
2010 (% change)
- Comparative Estimates: US Online Advertising Spending, by Format, 2008
(% of total Internet and millions)
- Comparative Estimates: US Online Advertising Spending, by Format, 2010
(% of total Internet and millions)
Total Media Ad Spending
- US Total Media Advertising Spending Growth, 2006-2012 (% change)
- US Total Media Advertising Spending, 2006-2012 (billions)
- Comparative Estimates: Total Media
- Comparative Estimates: US Total Media Advertising Spending, 2007-2012
(billions)
- Comparative Estimates: US Total Media Advertising Spending Growth,
2007-2012 (% change)
Related Information and Links
- Related Links
- Contact
- Report Contributors
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