Online Video Advertising:Focus on the UK, France and Germany

Executive Summary

• Online Video Advertising Spending in Asia, Europe and the US, 2008 & 2012 (millions)
• Key Questions

The State of Play

• Characteristics of Online Video Ads, 2007-2008

Consumer Responses to Online Video

• Attitudes and Behaviors of US Adult Online Video Viewers toward In-Stream Online Video Advertising, December 2007 (% of respondents)
• US Online Video Viewers' Responses to Online Video Advertising, April-May 2007 (% of respondents)
• Number of Actions Ever Taken by US Adult Online Video Viewers in Response to TV and Online Video Ads, July 2007 (% of respondents)
• Attitudes of US Online Video Viewers toward Brands Featured in Online Video Ads, July 2007 (% of respondents)
• Metrics for US Online Video Advertising vs. TV Commercials, 2007 (% increase vs. TV)

Business Models for Online Video Advertising

• In-Stream Ads
  • Attitudes* of US Online Video Viewers toward Online Video Advertisements, April-May 2007 (% of respondents)
  • Factor that Would Make Online Video Advertisements More "Pleasurable" according to US Online Video Content Streamers, June 2007 (% of respondents)
• In-Text and In-Banner Ads

Europe' s Online Video Viewers

• The UK
  • UK Internet Users Who Watch Online Video, 2006 & 2007 (% of respondents)
  • Percent of Time Online that UK Adult Internet Users Spend Watching Online Video, by Age, February 2007
  • Top 10 UK Online Video Sites, Ranked by Market Share of Visits, February 2008
• France
  • Online Audio and Video Activities of Adult Internet Users in Select Countries Worldwide, October 2007 (% of respondents)
  • Responses to Online Video Advertising among Online Video Viewers in France, 2007 (% of respondents)
• Germany
  • Online Video Use and Interest among Adult Internet Users in Germany, May 2007 (% of respondents)
  • Adult Internet Users in Germany Who Are Interested in Advertising-Supported vs. Paid Online Video Content, by Pricing Model, May 2007 (% of respondents)
  • Leading Types of Online Video Content Sites Used by Adult Internet Users in Germany, May 2007 (% of respondents)

Trends to Watch

• Publisher Investments
• Better Video Quality
• Automated Ad Creation
• Archives Come Alive
• Budget Battles
• Regulatory Issues

Related Information and Links

• Related Links
• Contact
• Report Contributors