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Table of Contents
Executive Summary
- US User-Generated Content Creators, 2007-2012 (millions and % of Internet
users)
- US User-Generated Content Consumers, 2007-2012 (millions and % of Internet
users)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - User-Generated Content
US User-Generated Content Creators
- US User-Generated Content Creators, 2007-2012 (millions and % of Internet
users)
- US Internet Users Who Have Participated in User-Generated Content
Activities, December 2007 (% of respondents)
- Select Online Entertainment Activities of US Internet Users, by Age,
October 2007 (% of respondents*)
- Comparative Estimate: US User-Generated Content Creators, 2007 (% of
Internet users)
- Online Activities* of Adult Internet Users in North America, 2007 (% of
respondents)
- Social Networking Activities* of US Adult Mobile Internet Users, Q2 2007
(% of respondents)
- Online Activities Related to Their Passions according to US Internet
Users, 2007 (% of respondents)
- Primary Reason that US Adult Internet Users Have Contributed to a Social
Networking and/or User-Generated Content Web Site, April 2007 (% of
respondents)
- Reasons for Creating a Web Page according to Internet Users Worldwide, by
Age, 2007 (% of respondents)
US User-Generated Content Consumers
- US User-Generated Content Consumers, 2007-2012 (millions and % of Internet
users)
- Online Entertainment Activities of US Internet Users, July 2007 (% of
respondents)
- US Broadband Users Who Download/Watch Online Video Weekly, by Genre, 2006
& 2007 (% of respondents)
- Leading Online Video Content Categories Used by US Online Video Streamers,
Second half 2006 & First half 2007 (% of respondents)
- The Trust Factor
- Internet Users Worldwide Who Trust Consumer-Generated Media*, by Region,
April 2007 (% of respondents)
- Primary Reason that US Adult Internet Users Have Viewed Content on a
User-Generated Content Web Site*, April 2007 (% of respondents)
Advertising around User-Generated Content
- US User-Generated Content Advertising Spending, 2007-2012 (millions and %
of online ad spending)
- US User-Generated Video Streams and Associated Advertising Revenues, 2007,
2008 & 2012
- US Online Marketers' Attitudes toward User-Generated Content, 2008 (% of
respondents)
- Attitudes of US Senior Media Executives toward Perceived Growth
Opportunities for Select Digital Media, December 2007 (% of respondents)
- Average Allocation of Online Marketing Budget by US Marketing
Professionals, by Strategy, Q3 2007 (% of total)
- Social Media Marketing Tactics that US Marketing Professionals Use, Q3
2007 (% of respondents)
- US Online Social Network Advertising Spending, 2006-2011 (millions and %
of total US online ad spending)
- TV and Video Sites Used by US Advertisers, 2006 & 2007 (% of respondents)
The Varied User-Generated Content Landscape
- Online Video
- User-Generated Online Video Views in the US, 2005-2008 (billions)
- Types of Online Video Content that US Online Video Viewers Watch Monthly
or More Frequently, 2007 (% of viewers)
- Average Number of Comments per User-Generated Online Video in the US,
2006 & 2007
- Average Number of Comments per User-Generated Online Video on Select US
Sites, 2007
- Time Spent on YouTube per Week by US YouTube Online Video Viewers, 2006
& 2007 (% of respondents)
- US Online Video Viewers Who Would Watch More Online Video If Available,
by Content Category, November 2007 (% of respondents)
- Customer Reviews
- US Internet Users Who Read and/or Write Consumer-Generated Online
Reviews, August-September 2007 (% of respondents)
- US Internet Users Who Share/Discuss Consumer-Generated Online Reviews
with Family, Friends and/or Colleagues, August-September 2007 (% of
respondents)
- Credibility of Consumer-Generated Online Reviews according to US
Internet Users, August-September 2007 (% of respondents)
- Purchase Decisions of US Internet Users that Have Been Influenced by
Consumer-Generated Online Reviews, August-September 2007 (% of respondents)
- Types of Advertising Trusted by Internet Users Worldwide, April 2007 (%
of respondents)
- Select Retail Web Site Features that Are Important to US Holiday
Shoppers, by Age, October 2007 (% of respondents in each group)
- Online Resource Used Most Frequently by US Online Shoppers for Product
Research, July 2007 (% of respondents)
- Conversion Rate Increase due to Customer Reviews on Web Site of US
Online Retailers, 2007 (% of respondents)
- Effect of Customer-Generated Ratings and Reviews on Select Web Site
Metrics in the Past Year according to Online Retailers in the UK, the US and
Europe, June-July 2007 (% of respondents)
- Whether Web Sites of US Online Retailers Allow Customer Product Reviews
on the Site, July 2007 (% of respondents)
- Customer Service Options that US Online Retailers Have Added for this
Holiday Shopping Season, October 2007 (% of respondents)
- Tone of Online Feedback for Products and Services Written in the Past
Month by US Internet Users*, August-October 2007 (% of respondents)
- Photo Sharing
- Online Photo and Video Activities of Adult Internet Users in Select
Countries Worldwide, October 2007 (% of respondents)
- US Online Photo Service Users*, 2006 & 2011 (millions)
User-Generated Content Sites
- Top 10 Web Brands in the US, Ranked by Unique Visitors, February 2008
(thousands and hrs:mins:secs)
- Top 25 Web Properties among US Internet Users, January 2008 (thousands of
unique visitors)
- Top 20 Web Sites in the US, Ranked by Market Share of Visits, January 2008
- Top 10 Web Sites in the US, Ranked by Growth of Unique Visitors, September
2006 vs. September 2007 (thousands)
- Top 15 Online Video Sites* in the US, Ranked by Unique Viewers**,
July-November 2007 (millions)
- Market Share* of US Visits to the Top 15** Online Video Web Sites,
July-December 2007 (% of total)
- Top 10 US Online Video Sites, October 2007 (millions, share and % change*)
- Web Sites Visited by US Adults to Watch Full-Length TV Episodes Streamed
Online, by Technology Ownership, October 2007 (% of respondents in each group)
Demographics of Creators and Consumers of User-Generated Content
- Demographic Profile of US Adult Internet Users Who Have Visited
Video-Sharing Web Sites, December 2006 & December 2007 (% of respondents in
each group)
- Demographic Profile of US Adult Internet Users Who Actively* Visited
Video-Sharing Web Sites, December 2006 & December 2007 (% of respondents in
each group)
- Select Online Video Activities of US Online Video Viewers, by Gender and
Age, February-March 2007 (% of respondents in each group)
- Demographic Profile of US Teen Internet Users Who Create Online Content*,
October-November 2006 (% of respondents)
- Online Video Content Categories that US Adult Internet Users Would Watch a
Lot More if Available, by Age, November 2007 (% of respondents)
- Web Sites on which US Adult Internet Users Have Watched Online Video, by
Age, November 2007 (% of respondents in each group)
- Leading Online Video Content Categories Used by US Online Video Streamers,
by Age, Second half 2006 & First half 2007 (% of respondents in each group)
- US Internet Users Who Read Consumer-Generated Online Reviews, by Age,
August-September 2007 (% of respondents in each group)
Mobile User-Generated Content
- Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012
(millions)
- Types of Videos US Teen Internet Users Watch on Their Mobile Phones, 2007
(% of respondents)
- Mobile Content Activities of US Internet Users, by Age, October 2007 (% of
respondents*)
Case Studies
- OfficeMax, “Elf Yourself”
- Apple iPod Touch Ad
- Toyota User-Generated Ad Contest and Blog
Related Information and Links
- Contact
- Report Contributors
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