Online Advertising in China: The Olympic Year

Executive Summary

• Online Advertising Spending in China, 2007-2012 (millions)
• Key Questions

The eMarketer View

• Key eMarketer Numbers-Online Advertising Spending in China
• Beyond Size
  • Top 10 Countries Worldwide, Ranked by Internet Users*, 2007-2012 (millions)
  • China - Key Demographic and Internet Metrics, 2007 & 2012 (millions)
  • Internet Users in China, by Age and Gender, December 2007 (% of total)

Advertising Spending

• Comparative Estimates: Total Advertising Spending in China, 2007-2012 (billions)
• Top 10 Countries Worldwide, Ranked by Advertising Spending, 2007 & 2010 (millions)
• Top 10 Countries Worldwide, Ranked by Advertising Spending Growth, 2010 (millions and % change vs. 2007)
• Comparative Estimates: Total Advertising Spending Growth in China, 2006-2011 (% change)
• Advertising Spending in Select Countries Worldwide, by Media, 2008 (% market share)
• Top 10 Advertisers in China, Ranked by Total Advertising Spending, 2005 & 2006 (millions and % change)
• Advertising Spending Growth among the Top 10 Advertising Brands* in China, 2007 (% change)
• Advertising Spending Growth among the Top 10 Advertising Categories* in China, 2007 (% change)

Online Advertising

• Online Advertising Spending in China, 2007-2012 (millions)
• Comparative Estimates: Online Advertising Spending in China, 2007-2012 (millions)
• Online Advertising Revenues in China, by Format, 2007-2011 (billions of RMB)
• Online Advertising Revenues in China, 2001-2011 (billions of RMB and % change)
• Online Advertising Revenues in China, by Format, Q1 2008 (millions of RMB)
• Online Brand Advertising Revenues in China, 2007 & 2011 (billions of RMB)
• Top 10 Chinese-Language* Web Sites, Ranked by Traffic, May 2008
• Top Six Web Properties in China, Ranked by Market Share of Visits, March & October 2007
• Leading Internet Companies in China, Ranked by Online Advertising Revenues, 2007 (millions)
• Online Advertising Revenues in China, by Company, Q3 2007 & Q1 2008 (% market share)
• Leading Internet Companies in China, 2007
• Top 10 Advertisers in China, Ranked by Online Display Advertising Spending, 2007 (millions of RMB)
• Search Advertising
  • Share of Search Queries in China, by Search Engine Provider, Q3 2007
  • Share of Online Searches in China and Japan, by Search Engine, November 2007 (% of total)
  • Search Engine Revenues in China, by Company, Q1 2008 (% of total)
  • Search Engine Revenues in China, Q3 2006-Q3 2007 (millions of RMB and % change)
  • Search Engine Revenues in China, 2002-2007 (billions of RMB and % change)
• Beijing 2008 Olympic Games
  • Online Advertising Spending in China for the Beijing 2008 Olympic Games, October, November & December 2007 (billions of RMB and % change)
  • Online Advertising Spending on Portal* vs. Other Web Sites in China for the Beijing 2008 Olympic Games, October, November & December 2007 (billions of RMB)

Online Demographics and Usage

• Internet Users and Penetration in China*, 2007-2012 (millions and % of population)
• Internet Access Locations Used by Internet Users in China, December 2007 (% of respondents)
• Internet Users in China, by Gender, 2003 & 2007 (% of total)
• Adults Who Use the Internet in China, by Gender, 2007 (% of respondents in each group)
• Internet Users in China, by Age, 2003 & 2007 (% of total)
• Adults Who Use the Internet in China, by Age, 2007 (% of respondents in each group)
• Number of Web Sites in China, 2002-2007 (thousands)
• Average Number of Hours Internet Users in China Spend Online per Week, 2001-2007
• Internet Users in China, by Frequency of Use, 2007 (% of respondents)
• Time Spent Playing Online Games per Week by Internet Users in China, December 2007 (% of respondents)
• Online Activities of Internet Users in China, 2007 (% of respondents)
• Types of Content Posted Online by Internet Users in China, December 2007 (% of UGC* users)
• Young Adult* Internet Users in China and the US Who Search for and Share Opinions Online, November 2007 (% of respondents in each group)
• Young Adult* Internet Users in China and the US Who Have Expressed Personal Opinions or Written about Themselves Online, November 2007 (% of respondents in each group)

Trends to Watch

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