Abstract
Already in the first half of 2008, over one-half of UK adults with Internet
access had watched television online, and many had used it to catch programs
they had missed. Throughout Europe, the potential for online TV viewing is
huge.
The Web Television in Europe report analyzes the trends that are
driving professionally produced television content to the screens of computer
viewers.
As an example, in 2008 more than 60% of UK homes will have broadband
connections, and that figure will rise to 74% in 2012. As a result, online
video viewing is also rising and an increasing amount of broadcast and cable
television content is appearing online.
Only one problem. While online users are viewing more content, broadcasters
and advertisers are seeing little return on their online TV ventures.
Key questions “Web Television in Europe” report answers:
- How many Internet users in the UK and the rest of Europe are watching TV
online?
- How are TV content owners trying to monetize their assets on the Internet?
- Where does advertising fit in the online TV business model?
- Who are the key players in the UK' s Internet TV market?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Web Television in Europe report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, accurate business decisions.
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