UK Social Network Marketing: Ad Spending and Usage

Executive Summary

• UK Online Social Network Advertising Spending, 2007-2012 (millions and % change)
• Key Questions

The eMarketer View

• Key eMarketer Numbers-UK Social Networks

Social Network Ad Spending

• UK Online Social Network Advertising Spending, 2007-2012 (millions and % change)
• UK Online Social Network Advertising Spending, 2007-2012 (millions and % of total online ad spending)
• UK and Western Europe Online Social Network Advertising Spending, 2007-2012 (millions)
• US and UK Online Social Network Advertising Spending, 2007-2012 (millions and % of total online ad spending)
• Worldwide Online Social Network Advertising Spending, 2006-2011 (millions of £ and % change)
• What Will Impact Spending Growth?
• Stage of Development of Social Media Marketing Initiatives according to Marketing Professionals in Select Countries Worldwide*, 2007 (% of respondents)
• Marketing Objectives for Which Social Media Offer the Greatest Potential according to Marketing Professionals in Select Countries Worldwide*, 2007 (% of respondents)
• UK Social Network Users' Attitudes toward Social Network Ads, January 2008 (% of respondents)

Leading Online Social Networks

• Bebo
• Facebook
• MySpace
• LinkedIn

Consumer Usage

• UK Internet Users and Penetration, 2007-2012 (millions and % of population)
• Comparative Estimates: UK Online Social Network Users, 2007 & 2008 (% of Internet users)
• UK Internet Users Who Have Ever Created a Social Network Profile, 2006-2008 (% of respondents)
• Social Networking Site Features Used by UK Internet Users, December 2007 (% of respondents)
• Usage by Age
  • UK Social Networking Site Users*, by Age, August 2007 (% of respondents)
  • UK Social Networking Site Users, by Age, 2006 & 2007 (% of total visitors)
  • UK Internet Users Who Regularly Browse Social Network Sites, by Age and Gender, January 2008 (% of respondents in each group)
  • UK At-Home Internet Users with Social Network Profiles, by Age, December 2007 (% of respondents in each group)
  • Awareness of Social Networking Sites among UK Children, Teens and Parents, by Age, October 2007 (% of respondents in each group)
• UK Online Children and Teens with Social Network Profiles, by Age, October 2007 (% of respondents in each group)
• The UK versus Other Markets
  • Social Networking Site Users in Select Countries in Western Europe, 2007 & 2012 (millions and CAGR)
  • Social Networking Usage in Select Countries in Europe, August 2007
  • Social Networking Site Usage among Internet Users in Select Countries Worldwide, 2007 (% of respondents)
  • Internet Users in Select Countries in Europe and the US Who Have Ever Created a Social Network Profile, 2006-2008 (% of respondents)
  • Frequency with which Social Networking Users in the UK, US and Worldwide Manage Their Profile Page, 2008 (% of respondents)
  • Online Communication Methods Used by Adult Internet Users in Select Countries Worldwide, October 2007 (% of respondents)

Most Popular Sites

• Market Share of Visits to Facebook, Bebo and MySpace among UK Internet Users, November 2007-April 2008
• Top 20 Web Sites in the UK, Ranked by Market Share of Visits, April 2008
• Top 25 Web Properties among UK Internet Users, Ranked by Unique Visitors, February 2008 (thousands)
• Top Four Social Networking Sites in the UK, Ranked by Unique Visitors, January 2007 & January 2008 (thousands and % change)
• UK Unique Visitors to MySpace, Facebook and Bebo, January 2007 & January 2008 (millions and % change)
• Social Networking Sites Used* by UK Internet Users, October-December 2007 (% of respondents)
• Social Networking Sites Used* by UK Online Children, Teens and Parents, October 2007 (% of respondents)
• UK Bebo, Facebook and MySpace Users*, by Age, August 2007 (% of total)
• Top 25 Social Networking Sites and Online Communities in the UK, Ranked by Market Share of Visits, November 2007

Mobile Social Networking

• Mobile Content and Application Activities of Mobile Subscribers in the US and Select Countries in Western Europe, January 2008 (% of mobile subscribers)
• Top 10 Social Networking Web Sites in the UK, Ranked by Mobile Users, Q1 2008 (thousands and % of mobile Internet users)
• Top 10 Mobile Social Network Activities in the UK, Q1 2008 (% of mobile social network users)
• UK Mobile Social Network Users, by Age and Gender, 2007 (% of total)

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