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Table of Contents
Executive Summary
- US Green Online Metrics, 2007 & 2008
- Key Questions
The eMarketer View
Green Online Advertising
- Most Important Marketing Trends according to US Marketing Executives,
October-November 2007 (% of respondents)
- US Adult Internet Users Who Viewed Green* Advertisements in the Last Three
Months, by Frequency, March 2008 (% of respondents)
- US Online Retailers that Sent Marketing E-Mails Related to Earth Day, 2007
& 2008 (% of total)
- Earth Day and Eco-Friendly* Marketing E-Mail Volume among US Online
Retailers, March-April 2007 (% of total e-mail volume tracked)
- Influence of Online Advertising on Shopping Behavior* according to US
"Green" Teen** Internet Users and Teen Internet Users, 2007 (% of respondents)
- Type of Environmentally Conscious Marketing to which US Adult Online
Buyers Are Most Attracted*, February 2008 (% of respondents)
- Environmental Factors Impacting Tech Brand Consideration among US Adult
Internet Users, April 2007 (% of respondents)
- Tech Brands Perceived As "Greenest" among US Adult Internet Users, April
2007 (% of respondents)
Green Online Content
- Top 10 Environmental Sustainability Blog Topics*, 2007
- Types of Green* Online Content Sought by US Adult Internet Users, by
Gender, March 2008 (% of respondents in each group)
- Top Five US Blogs, Ranked by Posts about Environmental Sustainability, 2007
- ‘Greenwashing' : Skeptics Take to the Web
- Top Five Greenwashing* Topics, 2007
- US Adult Internet Users Who Viewed Green* Advertisements in the Last
Three Months, by Frequency of Believing Claims Made, March 2008 (% of
respondents)
- Green Consumers: Online Usage and Trends
- Importance of Companies Being Environmentally Conscious according to US
Adult Online Buyers, February 2008 (% of respondents)
- US Adult Online Buyers Who Search for Environmentally Friendly Products
When Making an Online Purchase, February 2008 (% of respondents)
- Increased Amount that US Adult Online Buyers Are Willing to Pay for
Environmentally Friendly Products, February 2008 (% of respondents)
- Attitudes and Behaviors of US Adult Internet Users toward
Environmentally Friendly Retail Practices, November 2007 (% of respondents)
- Factors that Influence New Product and/or Brand Purchase Decisions of US
Internet Users, August-September 2007 (% of respondents)
- Select Reasons that US Adult Internet Users Incorporate Green* Behavior
in Daily Lifestyle, March 2008 (% of respondents)
Green Consumers: Demographics
- Degree to which US Adult Internet Users Incorporate Green* Behavior in
Daily Lifestyle, by Age, March 2008 (% of respondents in each group)
- Online Activities of US "Green" Teen* Internet Users and Teen Internet
Users, 2007 (% of respondents)
- Select Environmentally Conscious Activities* of US Adult Internet Users,
by Age, April 2008 (% of respondents)
- US Holiday Shoppers Who Find "Green" Status of Products Unimportant in
Purchasing Decisions, by Gender, October 2007 (% of respondents in each group)
Green Marketing Case Studies
- Patagonia: The Footprint Chronicles
- Home Depot: Eco Options
- The Alliance for Climate Protection: We Campaign
Related Information and Links
- Related Links
- Contact
- Report Contributors
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