Canada Internet: Users and Usage

Executive Summary

• Internet Users and Broadband Households in Canada, 2007-2012 (millions and penetration)
• Key Questions

The eMarketer View

• Key eMarketer Numbers: Canada Internet

Canada' s Online Population

• Internet Users and Penetration in Canada, 2007-2012 (millions and % of population)
• Comparative Estimates: Internet Users in Canada, 2007-2012 (millions)
• Penetration
  • Internet Users and Penetration in North America, by Country, 2007-2012 (millions and % of population)
• Broadband Connections
  • Broadband Households and Penetration in North America, by Country, 2007-2012 (millions and % of total households)
  • Top 10 Countries Worldwide, Ranked by Broadband Subscriptions, Q4 2007 (millions)
• Geographical Variations
  • Household Broadband Access in Canada, by Community Type, 2007 (% of each group)
  • Internet Users in Canada, by Region, 2007 (% of respondents)
  • Internet User Penetration in Canada, by Province, April 2008 (% of population)
• Demographics of Canadian Internet Users
  • Internet Users in Canada, by Age and Gender, April 2008 (% of total)
  • Internet Users in Canada, by Age, 2007 (% of each group)
  • Time Spent Online by Teen and Adult Internet Users in Canada, 2008 (average hours per week)
  • Adult Internet Users in Canada, by Education, 2007 (% of each group)
  • Daily Internet Users in North America and Select Countries in Latin America, 2008 (millions)
  • Top 11 Countries Worldwide, Ranked by Average Monthly Hours Online per Unique Visitor, February 2008
  • Adult Internet Users in Canada, by Daypart*, October 2007 (% of respondents)

Online Activities

• Google' s Share of Search in Canada and the US, January 2008
• Social Networking
  • Social Networking Users in Select Countries Worldwide, 2008 (millions and % penetration)
  • Internet Users in Select Countries Worldwide Who Have Ever Created a Social Network Profile, 2008 (% of respondents)
  • Social Networking Site Use in Select Countries in North America and Western Europe, February 2008
  • Favorite Social Media Sites* among Internet Users in Canada, 2007 (% of respondents)
  • Top 10 Countries Worldwide, Ranked by Active Facebook Users, 2008
  • Facebook Users in Canada, by Age, November 2007 (% of total respondents)
• Social Media and Content Sharing
  • Adults in Canada Who Have Used Social Media Tools*, by Age and Gender, 2007 (% of respondents in each group)
  • Frequency with Which Adult Internet Users in Canada Use Social Networking Sites, by Age, 2007 (% of respondents)
  • Importance of Social Media Tools* in Learning about Products and Services according to Adult Internet Users in Canada, by Age and Gender, 2007 (% of respondents in each group)
• Video Viewing and Sharing
  • Online Video Metrics for Select Countries Worldwide, December 2007
• The Internet and Traditional Media
  • Amount of Time that Adults in Canada Spend with Media per Day, 2007 & 2008
  • Weekly Time Spent with Media by Internet Users in Canada, by Age, January-February 2008 (% of total time spent with media)
  • Adult Radio Listeners in Canada Who Listen to Radio* While Using the Internet, by Age, October 2007 (% of respondents)
  • Change in Time Spent* Listening to the Radio due to Internet Usage by Adult Internet Users in Select Countries, October 2007 (% of respondents)
  • Change in Time Spent* Watching TV due to Internet Usage by Adult Internet Users in Select Countries, October 2007 (% of respondents)
  • Online Audio and Video Activities of Adult Internet Users in Select Countries Worldwide, October 2007 (% of respondents)
• Mobile Internet
  • Wireless Internet Access via Mobile Phone among Adults with Fixed Internet Access in Select Countries, October 2007 (% of respondents)
  • Mobile Messaging and Internet Use by Mobile Phone Users in Select Countries, October 2007 (% of respondents)
  • Digital Media Activities of Young Adult Mobile Phone Users in Canada, July-September 2007 (% of respondents)

Attitudes Toward Advertising

• Amount of Exposure to Advertising according to Internet Users in Canada, January-February 2008 (% of respondents)
• Select Advertising Media Avoided* by Adult Consumers in Canada, October 2007 (% of respondents)
• Internet Users in Canada Who Believe They Have Too Much Exposure to Advertising, by Media, January-February 2008 (% of respondents)

Endnotes

• 96104
  • Internet Users and Broadband Households in Canada, 2007-2012 (millions and penetration)
• 96115
  • Key eMarketer Numbers: Canada Internet
• 96107
  • Comparative Estimates: Internet Users in Canada, 2007-2012 (millions)

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