Abstract
In 2008, eMarketer estimates there are 23 million Hispanics online, about 52%
of the US Hispanic population, but widening cultural and language
fragmentation makes reaching them a challenge. And as the population grows, so
will the problem.
The US Hispanics Online report analyzes why multiple executions and
strategies may be necessities for marketers trying to reach this growing
population.
By 2012, nearly 30 million US Hispanics will be online. Many of them will be
native-born Hispanics rather than immigrants.
This group of young Latinos will be bilingual and proud of its Hispanic
origins, and marketers cannot assume that mass-market, English-language
campaigns will reach them effectively.
Key questions the “US Hispanics Online” report answers:
- How many Hispanics are using the Internet?
- What language do Hispanics prefer to use online?
- What do Hispanics shop for online?
- How do Hispanics use new media?
- And many others......
eMarketer Reports - On Target and Up to Date
The US Hispanics Online report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
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